Many of you already know what an Online Insight Community is, but for those who don’t, it is a destination where you can foster a collaborative relationship between you and your customers, so you can tap into their needs and bring the right solutions to life on an ongoing basis. For the longest time there …
Read MoreHappy New Year! Taking a look back at last year, everything was going smoothly in the world of market research, until it wasn’t. COVID -19 hit us hard and those of us in Market Research were not spared. Faced with the uncertainty, we began to check in with our clients to see how they were …
Read MoreIt’s understood that an online community can help you better understand your customers. Through a variety of research methodologies available within a customer insights platform, you can facilitate an ongoing feedback loop with your target audience. What’s critical to note, though, is that your target audience can be any group – including employees. The benefits …
Read MoreWe live in a world drowning in choices. From what to order for dinner to which approach to take regarding market research, one thing remains clear – we have more than ample options. Today, businesses wholly understand the value and criticality of market research, but they are typically overwhelmed by the number of methods to …
Read MoreWe’ve heard it before. We’ve seen the reactions. It happens in some client meetings, particularly with newer marketers and start-up companies. After suggesting a co-creation project, the reactions range from eye-rolls to quizzical looks to “deer-in-headlights” blank stares. Based on what we learned through our years in market research, people often become overwhelmed by the …
Read MoreHere we go. You have convinced the powers that be within your organization that you need to do some market research. You were even allocated a reasonable budget… (Not quite what you asked for but one step at a time here!) Now, you need to demonstrate to your organization that this was the right move. …
Read MoreSince the turn of the current century, product developers have increasingly looked to new processes to improve the likelihood of a successful launch. Some of these upstream processes include market research, which taps into everything from geographics and demographics to psychographics. Other midstream processes include co-creation and open innovation to spark the design of new …
Read More“It’s the next big thing. You can’t lose. It’s a safe bet. Everyone will want this.” These statements have been made countless times by entrepreneurs and innovators at start-ups and Fortune 500 companies alike. Many have uttered those statements based on a “gut-feeling”. Some of these big ideas are so enticing that investors have gone …
Read MoreProduct Development, as a process, is an integral part of building the longevity of a brand. When developing and launching a new product, each company establishes its own series of steps to move through the product development process, from idea to concept to commercial launch. It is that process, often adapted from standard practices and …
Read MoreBusinesses in almost every niche need to stay agile in order to survive. Agile market research focuses on delivering the best outcomes in the quickest amount of time. Expect this practice to dominate in 2018: Seventy-seven percent of market researchers plan to increase adoption of agile methods during the next 12 months. Here are four …
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