It wasn’t all that long ago that marketers sat behind closed doors constructing concept boards and perfecting their client pitches. Legendary agencies like Leo Burnett were revered with almost god-like status for their unmatched ability for product development and marketing strategies that were pre-destined to click with customers. But things have since shifted. Market research …
Read MoreWhat does the future of co-creation look like? One could argue that that future is already here. Today’s youth has grown up being creative and generating digital content. Current technology enables this in a way that prior generations could never have imagined. We don’t need to look that far back to see how far forward …
Read MoreThere’s been quite a bit written about the potential of AI and Automation as it relates to Market Research. I must admit my own thinking has evolved on this subject. At first, I was dubious about the ability of algorithms and automated processes to answer the big “Why” questions. But I now feel that AI …
Read MoreA popular rebuke to customer-led inspiration is attributed to the great 20th Century industrialist Henry Ford. If you’re a senior executive who believes in going with his gut, you can trot out (no pun intended) the Ford quote about faster horses as a reproach to customer-led inspiration. Well, our story could end there, but that’s …
Read MoreOur President and Founder, Kevin Lonnie, will be running a best practice workshop on “How to Own Customer Co-Creation” at The Quirk’s Events in both Orange County, CA and Brooklyn, NY. The events will include an expo, as well as breakout sessions and networking opportunities. With decades of experience in the MR industry, Kevin is …
Read MoreIt’s been a tough month for the US Intelligence Committee. Their credibility has been brought into question and their importance to the incoming administration appears compromised. Of course, this can change but outgoing President Obama felt the need to remind the incoming administration of the need for intelligence briefings. While the intelligence community has recently …
Read MoreWhether you were happy with the recent election results or you’re currently searching for affordable Canadian housing options, odds are you were surprised with the results. Well, how did the polls get it so wrong this time? Of course, there is no single factor involved. But a recent Ad Age article went so far as …
Read MoreThe term Crowdsourcing feels mainstream, but author Jeff Howe’s book on the subject is only five years old. The term “Crowdsourcing” and the use of the crowd continues to evolve. Initially, most forms of crowdsourcing were based on cost savings measures. Essentially, firms could outsource manpower (e.g. Amazon Turk) or even its inventory (e.g. Stock …
Read MoreThe way people do business is changing, mostly because technology is evolving so quickly. A few decades ago, marketing was much simpler than it is today. Before the internet and all the tech advancements that came with it, people watched television, read newspapers and conducted most of their day-to-day business in person, or at least …
Read More[vc_row][vc_column][vc_column_text css=”.vc_custom_1528487839572{padding-bottom: 50px !important;}”]Paying attention to your customers is important. Most companies would agree with that sentiment, as it’s a core principle of both research and development and marketing. Incorporating your customers into the process is even better, which is why co-creating value with customers is critical for success in today’s market. What Is Co-Creation? …
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