Category: Co-Creation

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The Employee Online Community – Connecting Companies and Increasing Employee Engagement

It’s understood that an online community can help you better understand your customers. Through a variety of research methodologies available within a customer insights platform, you can facilitate an ongoing feedback loop with your target audience. What’s critical to note, though, is that your target audience can be any group – including employees. The benefits …

Tags: Co-Creation, Engagement, Online Communities, Research

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How to Get the Most Value out of Co-Creation

Several definitions of co-creation have previously been proposed. So, let’s begin instead with a basic definition of customer value: “Customer value is the satisfaction a consumer feels after making a purchase for goods or services relative to what she must give up to receive them.” From there, surveys show that customers most often value high-quality …

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The Hidden Value of Co-Creation for Product Development

Product development is not a spectator sport: you must be in it to win it. Competition gets tougher with every passing year. Retail shelves are crowded. That is, whenever retail shelves are actually displaying merchandise, given the record number of store closures over the past couple of years. This year, at least 7,000 (and estimates …

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3 Benefits of Using Co-creation During Product Development

3 Benefits of Using Co-creation During Product Development Co-creation is starting to get the recognition that it’s due. Nearly 50 years ago, the mantra, “innovate or die” uttered by Jack V. Matson who authored a book carrying this title, became the battle cry of product developers. Today, innovating collaboratively with customers and other stakeholders have …

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How to Achieve Value Creation with Co-creation

Although some organizations continue to debate the definition of “co-creation” and how wide the contributors’ circle should be, here at KL Communications, we have focused on deriving value from co-creation for our clients for over 20 years. Co-creation communities – establishing them, motivating them and harnessing them to achieve value creation – are part of …

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A Step-by-Step Overview of the Co-Creation Design Process

We’ve heard it before. We’ve seen the reactions. It happens in some client meetings, particularly with newer marketers and start-up companies. After suggesting a co-creation project, the reactions range from eye-rolls to quizzical looks to “deer-in-headlights” blank stares. Based on what we learned through our years in market research, people often become overwhelmed by the …

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When Should My Business Invest in Co-Creation in Marketing Research?

Co-creation, defined within the context of marketing research, is the blending of traditional marketing research techniques (such as surveys, polls and focus groups), together with newer non-traditional methodologies such as Crowdweaving™ and biometric responses. What these methodologies do together is to facilitate open communication and build relationships between customers and a company. The heart of …

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