Category: Technology

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Don’t Let AI Prevent HI–Embracing the Surface Noise

I love that lead-in quote and not simply because I’ve been a vinyl record enthusiast and collector since a guy named Reagan lived in the White House. I also love it because I’m a HI (Human Insight) enthusiast and embracing life’s surface noise is critical in the pursuit of human insight. Given the current state …

Tags: AI, Artificial Intelligence, Customer Experience, Insights, Insights Communities, Online Communities, Research, Technology

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Market Research Trends: 2017 Forecast

[vc_row][vc_column][vc_column_text css=”.vc_custom_1528487851114{padding-bottom: 50px !important;}”]Market research industry trends in 2017 promise to do no less than change the field forever. And, as you might imagine, automation and artificial intelligence (AI) are key to these developments. These days, people are constantly posting details about their tastes and preferences on social media and other digital platforms. Only software …

Tags: Industry, Social Media, Technology

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The Crossfit of Market Research

I came across an interesting article about writing earlier this week, and it compares the written word to interval training programs like Crossfit.  Interval training is based around the idea that you push yourself to the max for a certain period of time, and then slow down to a baseline where you’re still working hard, …

Tags: CrowdWeaving®, Engagement, Industry, Innovation, Online Communities, Research, Technology

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We Practice What We Preach

At our most recent staff meeting, our president, and founder of KL Communications, Kevin Lonnie reminded us of something we regard as very important at KLC. We must collaborate. And he didn’t mean just our community members collaborating with each other or even us collaborating with our community members. At KL Communications, we don’t only …

Tags: Crowdsourcing, CrowdWeaving®, Industry, Online Communities, Technology

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Why Millennials and Co-creation are a Perfect Match

“Selfish,” “spoiled,” and “egotistical” are commonly used to describe Millennials. As a Millennial myself, I find these words harsh. It’s difficult to compare generations, when each cohort has different circumstances to face. As we all know, times have changed drastically, including, most notably, the recession that has left the majority of Americans struggling to make …

Tags: CrowdWeaving®, Mobile, Social Media, Technology

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