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Collecting Insight
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Web Surveys
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Avoid the cost, hassle and delays of mail and telephone
surveys. Built in skip patterns make our web surveys
respondent friendly. No other survey methodology
combines the speed, reach, and cost efficiency of the
Internet. Quickly distribute surveys over the Internet
or your corporate Intranet using either the Web or
e-mail. Take advantage of automated data collection,
charting, cross-tabs and statistics. |
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Web Survey Advantages |
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- Quick results - Surveys & tabs
in a week
- Cost savings - Typically a
fraction of comparable telephone work
- Preferred - Far less intrusive
than telephone work
- Audio / Visual Stimuli - Show
that concept statement, have them listen to the
audio as well.
- Flexible - Respondents can
decide when they want to complete the survey
- Robust open-ends - even
superior to telephone interviewing
- Truthful responses - Allows
people to be more honest & direct
- Instant Data - Immediate access
to open-end verbatim & top line data
- Secure - All data is password
protected
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Distinct KL Web Survey Advantages |
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- Dedicated Administrator - Same
day answers for any survey questions.
- Logic Testing - Our software
provides a wide range of logic options. For
instance, we will let the respondent know if a
question has been missed, or if someone answers all
"5's" to a ranking exercise.
- Sophisticated Programming Logic
- We can accommodate advanced branching logic based
on responses to several questions, drill downs,
checks to make sure your constant sum exercise adds
up to a 100% every time, etc. KL can write our own
custom script for unique survey requirements. The
kind that your client probably has in mind.
- Customized Look - Hey we like
to get creative. There's no reason the background or
other graphics can't blend with the survey. This
layer of added professionalism is noticed by
respondents.
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