KL is a full-service market research firmKL is a full-service market research firm
 

Communicating Insight


Multimedia Reports

With management clamoring for the voice of the customer, KL has provided an easy system for providing "vox populi" via our variety of multimedia reports.

Why Add Multimedia?

 

  • Nothing speaks louder than the actual "Voice of the Customer"
    Have you ever made a presentation and allowed the actual voice of the customer to be heard? Even the most cynical manager pays strict attention to the customer's voice.
  • It adds credibility and "drama" to your research presentations
    When you say people liked or didn't like the concept, it doesn't have nearly the same impact as real customers. Customers' actual experiences provide theatrical drama that you simply cannot replicate.
  • KL Communications Inc. makes it happen quickly and inexpensively
    This is the best part. There is actually a company that makes it easy to showcase the customer (that's KL, in case you're wondering). Over the years, KL has developed a quick and efficient system for inserting clips to your presentation that is painless and inexpensive.
KL Offers Three Types of Multimedia Reports
 
  • Multimedia Enhanced Reports - Bring your PowerPoint Presentation up a level with video and audio clips.
  • CD Reports - Take your entire research project and place it onto a CD with an easy-to-use navigational system.
  • DVD/Video Reports - If you would prefer to see a 15 minute video rather than read a long report, then this option is for you. We create an edited documentary that speaks to management with the voice of the customer. Each DVD/Video Report includes computer graphics, professional narration and careful selection of the most representative clips. The Video Report gives you real people talking about their actual experiences with your product or service.

Example:
 
Horde Festival - In Windows Media Format
 

Copyright. (c) KL Communications, Inc. 2008. All rights reserved.