IC2™ ApproachAt KL Communications, we understand the insights process in all its stages which begins with intelligent research design, continues with the collection & strategic analysis of the right data, and culminates with the effective communication of results. We offer expertise in all of these critical steps in the research process and as an extension of your team, will make sure we not only obtain insights, but communicate them in a way that promotes understanding. Click below to find out more:
We firmly believe that even the most carefully designed study with the most rigorous data collection can ultimately fail to meet your needs if the results are not clearly communicated. Communicating results is our specialty, and when communicating insight, KL Communications offers a variety of methods to ensure that key findings are effectively relayed to your audience:
Written in plain English & with visuals to support findings, our standalone reports are made to communicate insights in a concise manner. All reporting and analysis is overseen by a Senior-level Project Manager, who aids in developing the actionable recommendations that place the proper context around findings. Reports can range from highly detailed powerpoints that go into great depth, to 2-3 page elegant toplines that just point out the highlights.
This is a secure, private dashboard of all your research activity, including a three month planning calendar and timelines for all projects. We include live, streaming results from surveys, as well as response statistics from all prior studies. We also archive all verbatims, reports, and toplines in an easily searchable database. All of this is designed to help you get the most out of the work we do for you.
We are able to create a dashboard that allows you to see how your brands or topics of interest are being discussed in social media across a variety of parameters. We can look at buzz, sentiment, passion, as well as a variety of keywords that are specific to your area of interest. This allows you to truly stay close to your consumers and gives you the ability to quickly inspect and respond to issues as they arise.
