IC2™ ApproachWhy Go With a KLC Community?
Communities will provide you with an agile & sustainable base to drive insights and innovation. Whether you’re interested in strategically-oriented projects, the flexibility to shift between various tactical needs, or quick quantitative & qualitative turnarounds, online insights communities are a great way to go. Beyond these standard community benefits, KLC communities take the next step by integrating social media analytics and harnessing the power of a robust Crowdweaving™ framework. These pieces coupled with our community makes up the centerpiece of our IC2™ approach.
We’ve been managing communities for nearly a decade and have accumulated a wealth of knowledge on how to grow & maintain a healthy & vibrant community. Getting the most out of an insights community is both an art & science, and our experienced team of community managers can show you the ropes.
What is an Insights Community?
Online communities are more than just a database containing a list of survey takers; communities are your customers, recruited specifically to take an active role to help shape your products and services. They are smaller than standard panels and include hundreds of members rather than thousands. Keeping your community small allows members to get to know each other, and as they do, they establish relationships to brainstorm ideas, discuss trends, and provide feedback to help achieve your company’s goals. By providing a fun, interactive environment for community members you can explore the customer mindset and gain insight to better understand your brand.
The KLC Community Platform
KLC offers an industry-leading, proprietary community platform that accommodates a variety of strategic and tactical needs. Each community is unique and can include a wide range of features, such as:
- • Customized look & feel for all communities
- • Flexible group and permission management
- • Robust discussion forums with the ability to integrate photos, videos, and quick polls
- • Integrated points system that rewards community participation
- • Photo and video sharing directly to community platform
- • In-depth member journal page
- • Community RSS feeds
- • Member profiles
- • Client Information Center
Community Engagement
We feel that it’s crucial to keep the community engaged and always evolving to meet the needs of your company and the members. That’s why KLC online communities have a dedicated Community Host to focus on community experience, and this allows us to exceed the members' expectations and provide you with the best actionable insight from the members. It is vital to the long-term health of the community that members realize that they are truly being heard and that we aren’t just taking information, but providing them relevant and interesting features as well.
