It’s putting the customer first.
At KL Communications, we specialize in customer co-creation communities powered by CrowdWeaving™, our proprietary approach. Our CrowdWeaving™ approach features all the traditional community tools you’ve come to expect (e.g. polling, forum discussions, surveys, etc.), but also includes co-creation services that allow participants to partner with you in a collaborative group setting.
The primary benefit of an online community is a 24/7 built-in infrastructure for customer engagement. This offers the perfect choice for an ongoing conversation with your customers.
A Pulse Community is a short-term online community assembled to address a specific business issue. Like a strategic strike force, your Pulse Community is assembled for the sole purpose of solving the challenge at hand. Once completed, the community is disbanded, mission accomplished!
Typically, only two months in duration, a Pulse Community combines the effectiveness of the Agile Development Process (fail early, often and work iteratively to a solution) with the power of customer ideation.
What is co-creation?
Customer co-creation is not a fad or “kumbaya” alternative to traditional ideation. It simply recognizes the fact that your passionate customers remain an untapped resource for improving your ideation success rate. There, we said it… it’s about the money.
Having been inspired by thought leaders such as Surowiecki, Howe and Searls, we recognized the fact that we weren’t looking to completely outsource the ideation process to customers. Our goal was to gather customer insights and thus inspire the traditional ideation teams, solving traditional problems with customer input to the ideation process.
When you have the need for speed, a standalone CrowdWeaving™ challenge represents the perfect marriage of customer co-creation, speed and cost efficiency. Ideation Sessions are a dynamic, collaborative process, engaging consumers to provide creative ideas and solutions to a challenge or problem.
Through this creative process, we gain deeper insight into consumers’ key needs and drivers of behavior. Our Curators use unique tools to filter, synthesize, and analyze ideas to uncover key opportunities for innovation through live coding, real-time analytics, achievement bonuses and stronger engagement.
Our unique Passion Index allows us to prioritize ideas and determine the best opportunities for innovation. The voting mechanism does much more than show us the best ideas. Instead, it spotlights those that have limited reach but huge potential among niche audiences. The spark of disruptive innovation often lies not in broad appeal, but in ardent support.
Ideation Sessions begin by issuing a challenge; then participants create solutions through a multi-step process: