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KL Communications...The Online
Community Authority!
KL was among the first research companies to build
and manage custom online communities and remains at the
forefront of the industry. We manage online communities
for some of the world’s leading brands, including HBO,
Avery Dennison, SonyBMG and TIME.
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Community Building |
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Creating a successful community requires more than
simply offering incentives or cash, instead you must
create a relationship. KL treats your community group
of unique individuals linked together by a common
interest rather than just a mailing list.
Building an online community is the easy part --
maintaining and investing in that community is the
challenge. Accumulating names and information is not a
new task; engaging those people in meaningful and
insightful ways is significantly more challenging.
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In order to fully connect with the members of an
online community, KL develops a personal rapport with
the group, creating meaningful experiences and
empowering the individual within the community. The
result is a community of people who reflect the needs
and wants of your organization - your own personal
Social Network. |
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User Forums |
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Among the many innovative ways that KL Communications
keeps our panel members engaged in the community
experience is the use of blogs and message boards. This
allows the client a unique and timely opportunity to
hear what their panel members are thinking about a
particular product, social issue, current event, or any
other subject! It also allows the members to communicate
with each other, creating a true sense of community
among your respondents. The response among existing
panels has been outstanding.
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Dedicated Administrator
In today's world, it seems like our whole lives are
becoming automated. When consumers write an e-mail,
or any other correspondence for that matter, they
tend to expect a form letter in response. One of the
areas that KL Communications excels in is making
their panel members feel that they are part of a
community, and that there is a human being on the
other end of their e-mails. That person is their
Dedicated Administrator. Each and every panel that
KL Communications creates is assigned a Dedicated
Administrator. The sole purpose of that
Administrator is to make sure the panel members are
involved, informed, and interactive. They are there
to personally answer questions, resolve problems and
ensure that the panel member's experience is the
best it possibly can be. It is this personalized
service that sets KL Communications apart.
The personal touch is a constant, including sending
personalized birthday cards. It remains the service
differentiator which will keep your members answering
your survey. You can always get a portion of the
population to answer a survey for cash, but to reach a
representative sample you have to give them a reason
beyond cash. And that simple reason is to treat them
with respect.
| Dedicated Web Site |
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| We'll design a web site specifically for your panel members. They will have the opportunity to communicate via their own bulletin board, answer topical questions and feel a sense of community. |
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Fast Turnaround / Quality
Control
When an impossible issue comes along (as it will) you
will know immediately how many panel members you have
available to tackle that marketing dilemma. Get used to
project turnarounds of one week as opposed to one month.
You will become a marketing star!
Learn More About the Evolution of Online Communities
Want to learn more about how online panels and
communities have evolved over the past decade?
Click here to
request the presentation to be given by KL President
Kevin Lonnie at the 2007 AMA Market Research Event.
| KL Communications is
now a participant in the Ironport Bonded Sender
Program
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As the communication lifeline between our
clients and their panel members, we are
constantly searching for better, more reliable
ways to make sure our messages are delivered.
One of the ways to ensure your messages get
through is to make sure your e-mail does not get
flagged as SPAM. This has become one of the
paramount challenges of Online Marketing
Research, as filters become more stringent and
Internet Service Providers strive to protect
their members from unwanted messages. This
program essentially guarantees the delivery of
our e-mails with such major Mail Providers as
MSN, Hotmail, and RoadRunner. For more
information about the program, please click
here:
http://www.bondedsender.com/
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