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Here are some of the folks you'll likely be working
with at KL Communications:
Meet KL's President, Mr. Kevin
P. Lonnie…
In 1974, Mr. Lonnie entered Rutgers College of
Engineering with every intention of pursuing a degree in
Electrical Engineering like his dad. But he shortly
found he was far more interested in his Business classes
than his Chemistry classes. With that, he switched to a
major in Business Administration. Along the way, without
bothering to tell anyone, he also decided to pursue a
double major in both Business and Psychology. In the
final semester of his senior year, Mr. Lonnie took a
course in Marketing Research and realized he had found a
profession that incorporated the disciplines of both
Business and Psychology. Voilá, a lifelong career in
Marketing Research was hatched.
Currently, Mr. Lonnie is Vice President of
Communications for the Interactive Marketing Research
Organization (IMRO) and also serves on the
Leadership Committee for the Journal of Online
Research. Until recently he served as VP of
Communications for the New Jersey division of the
American Marketing Association.
From 1983 to 1987, Mr. Lonnie was Marketing Manager
of New Products for NFO Research and helped
reposition the nation's largest panel company from
traditional mail surveys to an interactive future.
From 1988 to 1996, he was VP of Client Services for
Visual Research Communications. In that capacity
he oversaw all research services.
In 1996, Mr. Lonnie began KL Communications
with the specific purpose of establishing a firm that
would provide outstanding and insightful research.
"There are two points of focus for us. First of all, to
collect valuable data, we need to have normal people
answer our surveys. Getting typical people to respond is
an industry wide problem. To combat that, we're
committed to building custom online communities that
give back to respondents hopefully, more than we ask of
them.
Second, I have always felt the communication of
the research findings is unnecessarily dull; one more
boring Power Point slide after another. We're using
technology for old fashioned purposes and that's to
showcase the voice of the customer" says Mr. Lonnie. "CD
and DVD audio/video clips allow us to bring the customer
right into the boardroom. That's powerful stuff and is
far more effective in communicating the insights we've
discovered."
Mr. Lonnie lives in Red Bank, NJ with his wife Susan,
daughter Kathleen and identical twin sons, Michael and
Sean.
Meet KL Communications' Executive Vice President / Client Relations, Mr. Sean Holbert…
Mr. Holbert is KL Communications' Executive Vice President / Client Relations. He is currently based in San Diego, CA as he
builds a new full service office for KL Communications.
This is the first major expansion for NJ-based KL
Communications.
Mr. Holbert has a strong background in both
quantitative and qualitative research techniques. Over
the past several years, he has moderated dozens of focus
groups and in-depth interviews.
Mr. Holbert also has extensive experience in the
world of online research. He has been a featured speaker
at both national AMA and MRA conferences on the latest
trends in online research.
Mr. Holbert is a graduate of The College of New
Jersey's School of Business.
Meet KL Communications' COO/SVP, Strategy & CRM, Mr. Joe Rapolla…
In his role to KL, Joe oversees
operations, strategy, and CRM implementation for the
company. Prior to working with KL, Joe has held senior
digital media and consumer marketing posts at major
media and entertainment companies, such as Warner, &
PolyGram/Universal. He has been introducing, designing
and executing consumer-centric strategies for over 15
years. As Senior Vice President of Consumer Marketing at
Warner Music Group (WMG), a position created by the
Office of the Chairman, Edgar Bronfman, Jr. specifically
for him, Joe created the first integrated consumer
marketing department and helped re-engineer the way WMG
approached the digital media marketplace and their
partners. While at PolyGram/Universal, Joe was
responsible for overseeing the Market Research, Consumer
Database, and CRM activities for the world’s largest
music company. Prior to joining PolyGram, Joe spent 7
years building Music Marketing Network, an entertainment
database marketing and research services company, which
was acquired in 1998. Joe’s concepts involved combining
the reach of traditional mass media with the precision
and measurability of direct-to-consumer marketing,
including online and mobile. Joe has been honored with
multiple Direct Marketing (ECHO) and Advertising (AdAge)
Awards for his campaigns for such artists as Madonna,
Rob Thomas, James Blunt, Green Day, Bon Jovi, Shania
Twain, U2, and Sheryl Crow. Case studies of his work are
also highlighted in a book by direct marketing pioneer,
Arthur Hughes. Joe holds a Bachelors of Science degree
from Kean University and an MBA from Monmouth
University.
Meet KL Communications' Senior Director of
Client Services, Ms. Allyssa Brandt Gresser…
Ms. Allyssa Brandt Gresser joined KL Communications in 2008 as Director, Client Services. Ms. Gresser brings with her over ten years of market research experience.
After earning a BA from the University of Massachusetts, Amherst, Ms. Gresser began her research career with MTV Networks/Nickelodeon where she focused on analyzing television ratings, reporting on syndicated research, and moderating focus groups. Allyssa continued her career at iN DEMAND Networks where she spearheaded all consumer research. Her next adventure was at Scholastic, where she took the lead in developing strategic research plans for the different business units across the company.
Ms. Gresser has extensive experience developing and implementing strategic research plans from start to finish, including: developing concepts, crafting and writing questionnaires, analyzing and presenting actionable results, and moderating focus groups among both children and adults.
Allyssa currently lives in Monmouth County, NJ with her husband David and her son Matthew.
Meet KL Communications' Director
of Research Services, Ms. Angela Zavila…
Ms. Zavila joined the staff of KL Communications as
Director of Research Services in 2004, where she
oversees the technical aspects of the research process
and supports any advanced statistical analyses. She has
worked in marketing research for more than two decades
representing both the client and service sides of the
industry.
After receiving her M.S. in Consumer Economics and
Marketing from Cornell University, she worked for AT&T
and then American Express, conducting strategic and new
product development research instrumental in developing
the initial online service offerings of these firms. She
then moved to Citibank, N.A. and conducted customer
research for the North American Consumer Banking Group
for several years.
In 1991, Ms. Zavila moved to the service side of the
marketing research business. As Director of Client
Services for Visual Research Communications, she managed
quantitative research projects for a variety of clients.
In 1995, Ms. Zavila began her own marketing analysis
practice, specializing in product development and
service quality research. She resides near Red Bank, NJ
with her husband and two daughters.
Meet KL Communications' Director
of Production Services, Ms. Danielle Kroll…
Ms. Kroll is a graduate of Monmouth University with a
degree in Communications. For several years she managed
a video post-production facility. There her
responsibilities included editing on both computer-based
linear and non-linear equipment.
Ms. Kroll worked on a wide variety of projects from
commercials and instructional tapes to industrial and
market research videos.
In 1998 she joined KL Communications and is now the
Director of Production Services. Ms. Kroll takes
advantage of her experiences in business, communications
and computers to oversee a host of key services.
Ms Kroll's direct responsibilities include:
- Coordinating and scheduling all projects
conducted by KL
- Providing expertise in web programming
- Developing and maintaining the Client
Information Center.
In addition to her degree in Communications, Ms. Kroll
also earned an A.A.S. degree in
Computer Science.
Meet KL Communications' Director of Community Services, Mr. Phil Smith…
Mr. Smith joined KL in August 2003 as Director of
Community Services. His prior experience includes 16 years in
public accounting, both in compliance and consulting.
Mr. Smith's clients included Fortune 500 companies as
well as internal clients.
A graduate of Villanova University with degree in
Business Administration, Mr. Smith's concentration was
in Finance and Marketing. He lives in Monmouth County,
NJ with his wife and two children.
Meet KL Communications' Project
Director, Ms. Jamie Lang…
Ms. Lang began working at KL in 2003. She graduated
from Ocean Township High School and continued her
education at The College of New Jersey in Ewing, NJ.
There she earned a Bachelor of Science in Marketing.
After working her way up in retail, Ms. Lang decided
to switch directions and enter the field of Marketing
Research. She worked at Suburban Associates specializing
in consumer research through field studies before
joining KL. Her work at KL includes: database
management, tabulation analysis, report writing, and
survey programming.
Meet KL Communications' Project
Director, Ms. Bonnie Penzien…
Ms. Penzien is the lead Project Director for the west
coast division of KL Communications. She is responsible
for database management, programming web-based surveys,
tabulation and analysis of the results.
Ms. Penzien began her market research career in 2004
as a Data Analyst for GVA IPC Commercial Real Estate and
joined KL Communications in 2006. She is a graduate of
the University of California, San Diego and completed
some course work at the National Autonomous University
of Mexico, Guadalajara.
Meet KL Communications' Project Director, Mr. Andy Romano…
Mr. Romano became part of the KL Communications team in 2007, and is currently a project director for our east coast office. While earning a degree in Psychology from Rutgers University, he worked part time with GFK NOP in Princeton from 2003 until 2007. While working with GFK, Andy built a strong foundation of both quantitative and qualitative research which translates well into his current work with online communities.
Andy’s responsibilities include: database management, questionnaire design, tabulation, data analysis, and reporting.
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