Bringing MR to the South by Southwest Festival In conjunction with other forward-thinking research companies, we have submitted a panel idea for the 2012 South by Southwest Festival. SXSW has received 3,600 submissions and only 500 panels can make it to the event. Cast your vote today to make sure Market Research makes it to this high-profile event.   One Month Until the MRA's Corporate Research Conference! On September 21-23 the Corporate Research Conference will be held in Chicago. We're expecting 300-500 corporate researchers to be in attendance and we cannot wait to see some great presentations, catch up with old friends, and make some new ones. Check out event details here. Following up on 'The Limiting Adjective of MR' by Kevin Lonnie There were some great discussions that stemmed from my previous post about the “Limiting Adjective of ‘Marketing’ Research.” Some really insightful responses that exhibited multiple perspectives on the topic! The conversation also lead to a question being asked in the GreenBook Research Industry Trends (GRIT) study... Click Here to Read On Forget Everything You Know About Research by Sean Holbert Last month, I attended the 2nd Annual Market Research in the Mobile World Conference. It was a great event with a lot of great presenters sharing great information. The most important takeaway for me is this: Mobile doesn’t require us, as researchers, to embrace new tactics, but to create new strategy. Click Here to Read On From “FMOT” to “ZMOT” by John Huntsman The “First Moment of Truth” (FMOT) was a termed coined by P&G to describe the moment in which a consumer makes it to the store and is presented with a variety of choices from which to choose. Google’s Jim Lecinski makes that case that the FMOT is no longer as influential as it once was. Click Here to Read On KL Communications is Turning 15! by Lisa Fuchs KL Communications is turning 15 this year. In ’96, the world of market research was totally different than it is now. Phone surveys and mall intercepts were the norm. Focus groups were recruited through the US mail, or through ads in local publications. Click Here to Read On Connect with Us Do you know someone who might be interested in joining this newsletter? If so, click here to refer them; be sure to include their name, email address, and company. KL Communications IC2 Monthly Newsletter, August 2011 www.klcommunications.com Our telephone: 1.888.552.2552 Copyright (C) 2011 KL Communications Inc, All rights reserved.