What's Happening at KLC • KL Communications has been named the exclusive sponsor for the American Marketing Association’s 2011 Marketing Research Executive Forum, to be held in Atlanta, GA, from March 6-8. This year, the forum will concentrate on “Truth and Transformation: Activating Research to Lead Business Growth.” • Kevin Lonnie talks to industry expert Leonard Murphy about new marketing research trends and going beyond traditional research. Read all about it here. • KL Communications welcomes its newest Community Coordinators: Staci Sansolo and Tim Davisson. Breaking Through Participation Inequality by Lisa Fuchs Any Community Manager worth his salt these days knows about esteemed usability expert Jakob Nielsen’s 90-9-1 rule...According to Nielsen, it’s typically not possible to change this distribution in significant ways; however, there has been some debate about this, and the jury is still out. Click Here to Read On OK, Maybe You Tweet, But Do You ooVoo? by Allyssa Gresser So of course being the Market Researcher that I am, my brain starts thinking about how I can use this (ooVoo) in my everyday life…especially work. Does the continued evolution of all these new chat methods really make in-person, traditional research only a “must” when you really need someone to touch and feel a product? Click Here to Read On Robosurveys — How Effective? by Angela Zavila In the run up to the 2010 mid-term elections, there was some buzz among political pollsters about the increasing use of “robosurveys” — automated telephone surveys conducted not by live interviewers, but by an automated voice instructing respondents to answer questions by pushing a button on their phone... Click Here to Read On The Mix-Master Researcher by John Huntsman For anyone who’s written a MR report, you’ve probably realized that there is a certain level of creativity and skill that goes into deciding how to fuse all of the results into one cogent story. Yes, you could just copy & paste all the information into one powerpoint deck and hand it over to the client, but the best reports pay attention to which insights, the order of insights, as well as transitions between insights... Click Here to Read On Connect with Us Do you know someone who might be interested in joining this newsletter? If so, click here to refer them; be sure to include their name, email address, and company. KL Communications IC2 Monthly Newsletter, February 2011 www.klcommunications.com Our telephone: 1.888.552.2552 Copyright (C) 2011 KL Communications Inc, All rights reserved.