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UPCOMING WEBINAR!
Objects in Mirror are Closer Than They May Appear:
7 Key Consumer Insight Trends for 2012 and Beyond
These days in the market research world, consumers are rapidly evolving from respondents to active participants. To keep up with this trend,
researchers should begin to pay attention to interactions from social networking because these trends, like the car you’ve been watching in
your rearview mirror, are closer than they appear.
This presentation will be the first of the year for the IIR’s “Insights Series.” It will examine the opportunities presented by new types
of Market Research (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, Neuromarketing, etc.) and will offer
recommendations & best practices on how to bring them into your research arsenal.
Click Here to Register
Market Research, Social Media, and Crowdsourcing Combine Forces
by John Huntsman
We recently teamed up with Crowdsourcing.org to answer the question, “what do the world’s social media users think about crowdsourcing?”
Click
here to view report. This is only a taste of what’s to come from this collaboration between KL Communications and Crowdsourcing.org.
In the coming weeks, we’ll post in-depth data and analysis reviewing the top sites in each of the five categories. Stay tuned!
Click Here to Read On
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