Latest at KL Communications: We are proud to announce the release our new and improved IC2™ community platform! Our development team has been hard at work creating a new platform that is specifically designed to foster collobration, capture insights, and drive innovation. Contact us today if you'd like to take a tour. The Limiting Adjective of “Marketing” Research by Kevin Lonnie All in all, it’s been a pretty challenging decade for marketers. And what’s bad for marketing should be bad for marketing research. While marketing research is and remains part of who we are, it no longer confines and defines us. For our industry to succeed we must first evolve and that begins by stripping away any preset limitations. Click Here to Read On Welcome to the Inner Circle by Lisa Fuchs While most articles point out the need for community managers to foster an environment where members feel comfortable, engaged, and that they are gaining something from the community (such as product knowledge, an exclusive relationship with one of their favorite brands, or even new friends), to me, something is missing. Click Here to Read On Using Social Media to Track Personal Brands by John Huntsman Lebron James’s transition from Cleveland to Miami may have been the most televised player move in the history of sports, so we thought it would be interesting to see how this tracked in Social Media. Below is a sentiment chart that tracks the positive comments... Click Here to Read On Innovate to Survive! by John Huntsman In today’s economic climate the argument can be made that innovation is no longer a way for companies to thrive, but is becoming essential for survival. Fareed Zakaria makes the case that innovation is key for both the survival of businesses as well as for the United States to thrive. Click Here to Read On Connect with Us Do you know someone who might be interested in joining this newsletter? If so, click here to refer them; be sure to include their name, email address, and company. KL Communications IC2 Monthly Newsletter, July 2011 www.klcommunications.com Our telephone: 1.888.552.2552 Copyright (C) 2011 KL Communications Inc, All rights reserved.