Social Media & Communities 2010: What is a Community Anyway?
by Allyssa Gresser, VP & Client Services
I recently attended the Social Media & Communities 2.0 conference, in Boston, MA. It was a change for me, attending a conference, rather than “working” a conference. At first I figured this would be like the others I have attended as a research supplier. However, after a quick glance at the speaker’s list and chatting with a few of the other attendees, I realized that this was not a typical market research conference, for I was one of only a few market researchers in attendance... Click Here to Read On

The iPad –
Generational Observations
by Kevin Lonnie, President & Founder

The other day I took my iPad home to show my Mother-In-Law who was visiting from Connecticut. Grandy is in her early 70’s and rather computer literate for a woman of her generation. She logs on regularly to her PC, sends e-mails to her family and is recently capable of sharing photos. However, she treats technology a bit sheepishly. I think she’s afraid it might blow a fuse... Click Here to Read On

Check Out Our New Website!
KL Communications is pleased to announce the release of our new website. Our site has been redesigned with a fresh new look and has been updated with information about our latest services. Additionally, our new site will include a resource center that includes some of our most recent presentations and articles, as well as a company blog that will be coming soon. Check It Out

Go "Pecha-Kucha" or Go Home
20 slides, 20 seconds each...with only 6 minutes and 40 seconds to present a topic, this Japanese-orginated presentation style will surely test the skills of any presenter. Enter Kevin Lonnie on Crowdsourcing for Peanuts Lab's Social Media Panel. Check It Out

The Upcoming Quarter
-6/30 - KL goes "Pecha Kucha" style for Peanut Labs Panel
-7/11 - Shoppers Insight Conference
-9/10 - KLC Fall Webinar Series
-9/26 - AMA MR Conference

Choice Modeling
Would you like to gain a better perspective on how your customers actually weigh the different options when making a purchasing decision? Then maybe you should consider discrete choice modeling for your next project. Let KLC show you how.

Did You Know?
In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. We find that in our proprietary market research communities there are slightly more contributors, but it is still very true that the vast majority are lurkers.

What's KL Thinking?

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