Earlier this month KL Communications had the opportunity to attend the inaugural Crowdsortium Symposium which was an event meant to focus on the "relevant data and hot topics about the ever changing and growing crowdsourcing industry." In the first two pieces for this edition of the IC2 Monthly Newsletter, Kevin Lonnie discusses his experience before and after this event from the perspective of a seasoned market researcher. Enjoy! A Jersey Researcher in the Crowdsourcing Court (Part 1) by Kevin Lonnie Off to Mountain View, CA for the 1st Annual Crowdsortium Conference. Mountain View is best known as the home of Google and in fact the conference will be held within Google’s Headquarters. Click Here to Read On Highlights from The 1st Annual Crowdsortium Conference in Mountain View, CA! (Part 2) by Kevin Lonnie The Crowdsortium Conference was totally different from a typical MR Conference. That fact, in itself, is not all that surprising. Makes me wonder what the MR industry was like back in the 1950s and the crazy notion of telephone interviewing was taking root. Click Here to Read On Connections Through Fractal Thinking by Angela Zavila Dr. Farmer spoke of the need for people today to engage in “Fractal Thinking” – a term borrowed from physics, but applied to connecting in the social world in a way that is bigger than the individual. Aptly described as “disparate ideas that may just form part of a coherent pattern if you zoom out far enough...” Click Here to Read On How Does Iteration Lead to Innovation? by John Huntsman Not only will an iterative approach help to simplify a complex world saturated with an incomprehensible amount of data, but it can ultimately be a much more consistent and often shorter path to breakthrough innovation. Malcom Gladwell refers to this phenomena as the “Tipping Point,” in which small changes over time reach a threshold, and suddenly make a major difference. Click Here to Read On Connect with Us Do you know someone who might be interested in joining this newsletter? If so, click here to refer them; be sure to include their name, email address, and company. KL Communications IC2 Monthly Newsletter, May 2011 www.klcommunications.com Our telephone: 1.888.552.2552 Copyright (C) 2011 KL Communications Inc, All rights reserved.