Going Green - The
Sustainability of Participant Engagement |
By Kevin
Lonnie
It wasn’t easy… we had to keep hammering away at
it for close to half a century, but the public
finally got tired of our “just a few moments more”
pretext and relatively lame incentives, and turned
their backs on us.
After all, it’s not like the respondent is
some petulant child who simply refuses to cooperate.
It’s time for this discussion
to come full circle, and return to the basic concept
of Respondent Cooperation. If respondent cooperation
levels were anywhere near what they were just twenty
years ago we wouldn’t need to even discuss data
quality today.
Read more
In the Wake of
Conference Season
|
.jpg)
Missed the boat on any of KLC's
conference presentations?
Not to worry, you can view them
all here:
On the Edge: Looking Forward
|
What's on the horizon for KL Communications?
- Catch Sean Holbert's free webinar:
Beyond Listening - Start Hearing on November
12th at 1PM EST.
|
Explore "Cutting Edge"
Research Technologies:
Websites
like Facebook, Myspace, Twitter, Youtube, Linked In, and
many more allow researchers to view a plethora of consumer
opinions and insights.
Has your company taken advantage of
the vast new research opportunities available in
today's market? Are you really hearing what your
customers are telling you?
If you can not definitely answer "YES" to both
of these questions sign up for KLC's webinar, hosted by Sean
Holbert, and see what you've been missing.
Click Here
to sign up.
Do you know someone who might be interested in this
email? If so, please feel free to
forward it to them.
|
