November 4th, 2010 THE Market Research Event by Sean Holbert The Market Research Event, hosted by the IIR, seems to be the hottest MR conference around, with one of the longest and most diverse list of attendees we’ve seen for an event this year. I’m excited to have this year’s event held in my hometown of San Diego and it should once again illuminate the latest trends throughout our industry. Based on what we’ve seen develop this year, we expect to see two of the following themes emerge... Click Here to Read On Proactively Identifying Hotspots by John Huntsman According to Richard Ogle in his book “Smart World,” a hotspot is “something that both radiates and attracts energy…(they are) highly energized, densely interconnected hubs.” To me, this is something that companies should always be looking and trying to position themselves for; the emergent cultures and trends that truly engage their target markets.... Click Here to Read On Will Microsoft Kinect with Consumers? by George Noble Generally speaking, the XBOX360 is one of Microsoft’s more positively reviewed offerings, and since the success of the Nintendo Wii, with its motion controls and simpler, more casual game play, Microsoft has been itching to gain share in the “casual” demographic... Click Here to Read On The Latest In Failures to Consult with the Crowd by John Huntsman I’m sure you’ve all heard of the following epic failures of some well-known brands in redesigning their packaging.... Click Here to Read On Connect with Us Do you know someone who might be interested in joining this newsletter? If so, click here to refer them; be sure to include their name, email address, and company. KL Communications IC2 Monthly Newsletter, November 2010 Our telephone: 1.866.224.9991 Copyright (C) 2010 KL Communications Inc, All rights reserved.