IC2™ ApproachWhy Go With a KLC Insights Panel?
As an extension of your insights team, we will use our full range of research capabilities to learn from your panel to help you become a strategic leader within your organization. At KLC, we believe that building and managing a panel is just a means to the end. That end is to gain key insights that drive innovation.
What is an Insights Panel?
A custom research panel allows you to speak to more consumers in more ways. A panel includes thousands of members so that you can dig deeper into key consumer segments and support insights across all facets of your organization. You can speak to them all…or just speak to one. A panel provides you with the flexibility to conduct both quantitative and qualitative research, including:
- • Survey research
- • Segmentation
- • Conjoint studies
- • Live chat focus groups
- • Asynchronous bulletin board groups
- • In-depth online IDIs
- • Online ethnographic research
The KLC Panel Platform
KLC provides a highly customized panel experience for you and for your panel members. Each panel is tailored to meet your specific needs. We understand that sometimes you may only need a very basic site, while other times you may require something more robust. We have solutions for both. Our panel platform can include a wide range of features, including:
- • Discussion Forums
- • Quick Polling
- • Photo and Video Sharing
- • Member Blogs
- • Customized member homepages
Panel Health
KL Communications takes pride in its Panel Health Evaluations. To us, maintaining an enjoyable experience for our panel members is extremely important and we work to continually enhance the experience to better engage our members. We regularly conduct surveys to evaluate the members’ experience and expectations. Feedback ranges from how their experience is meeting their expectations and how it can be improved, to what features they are visiting on the website and how often. We examine the findings and provide the client with recommendations to enhance the panel experience.
As well as using this feedback for the individual panel, we also use it to compare panels to one another so clients can evaluate how their panels measure up. We take what works well for some panels and apply it to others to maximize satisfaction across the board.
