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Our unique services (e.g. Web Surveys, Web Groups,
Kiosk Intercept Interviews) are perfect for concept
testing. Our web surveys & web groups allow respondents
to see and hear your concept in a consistent fashion,
offering a superior approach over telephone
interviewing. For in-person interviews, our Kiosk touch
screen computer surveys allow respondents to interact
with the concept testing. Respondents prefer this active
interviewing style to the passive alternative. In
addition, KL records respondents' answers to open end
questions, capturing the voice of the customer.
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