IC2™ Approach
With social media, data collection never stops. We have access to more information than ever before from such sources as blogs, forums, Twitter, and Facebook, but how do we pull it all together to find the insights that are often well hidden? At KLC, our experienced team of researchers and analysts use advanced aggregation & language processing software to uncover these key trends and insights that impact your brand.
While we do not view social media as a replacement for traditional market research, we have found multiple ways to integrate it into our IC2™ platform, with a specific focus on enhancing our Insights Communities. Here are a few ways we accomplish this:
- • Identifying “hot” topics for discussion groups
- • Pre-study “scouting” to aid in research design
- • Validating findings from other research initiatives
- • Further exploration of findings from previous research initiatives
Social media certainly enhances other research methodologies, but there are also situations where it can stand on its own. Such deliverables as brand tracking reports and comprehensive “netnographies” can deliver some great insights in their own right.
No matter what your research goals are, social media can truly enhance the entire insights process and can help you to paint a more complete picture than your research ever could before.
