IC2™ Approach
In 1996, Mr. Lonnie began KL Communications with the specific purpose of establishing a firm that would provide outstanding and insightful research. "There are two points of focus for us. First of all, to collect valuable data, we need to have normal people answer our surveys. Getting typical people to respond is an industry wide problem. To combat that, we're committed to building custom online communities that give back to respondents hopefully, more than we ask of them."
"Second, I have always felt the communication of the research findings is unnecessarily dull; one more boring Power Point slide after another. We're using technology for old fashioned purposes and that's to showcase the voice of the customer" says Mr. Lonnie. "CD and DVD audio/video clips allow us to bring the customer right into the boardroom. That's powerful stuff and is far more effective in communicating the insights we've discovered."
Today, even though we find ourselves in a much different economic and technological landscape than in 1996, these founding concepts still resonate within our organization. To all of us over at KL Communications, engaging research and great communication are second nature.
