I’ve been helping companies better understand their customers and make better decisions for longer than I care to admit. More than 20 years of that time was spent leading insights, customer experience, and strategy teams at Fortune 500 insurance companies.
Though I didn’t grow up dreaming of someday helping develop new insurance products or designing better claims experiences (playing baseball or making movies were often featured in my dreams), I grew to love the challenge of helping inform better decisions in this complex space.
Was I sometimes a bit envious of friends who worked in simpler industries where consumers understood the products and engagement was high? Definitely. However, I grew to welcome the challenges of the insurance industry as the work is rarely cookie-cutter, and it forces you to think more strategically and from all angles. There is no autopilot for market researchersin the insurance world!
I developed custom insights communities at all the large firms I worked for, and they proved invaluable for helping answer key business questions in complex, challenging environments.
This white paper focuses on several reasons I think every insurance company should have at least one custom insights community and it also provides some examples of how I used them where I worked.
Fill out the form below to access our white paper, “5 Reasons You Need An Insights Community For Your Insurance Company”.