The term Crowdsourcing feels mainstream, but author Jeff Howe’s book on the subject is only five years old. The term “Crowdsourcing” and the use of the crowd continues to evolve. Initially, most forms of crowdsourcing were based on cost savings measures. Essentially, firms could outsource manpower (e.g. Amazon Turk) or even its inventory (e.g. Stock …
Read MoreOne of the central tenets behind successful co-creation is to fail early and often. The idea is to keep moving iteratively towards a successful solution. That said, it’s preferable to start closer to the solution in the first place, so the ramp up between multiple failures and ultimate success is reduced. With that in mind …
Read MoreOK, I realize this one is pretty easy. A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost? A. 5 cents B. 10 cents C. 20 cents D. 25 cents If you instinctively guessed 10 cents, congratulations, you …
Read MoreI came across an interesting article about writing earlier this week, and it compares the written word to interval training programs like Crossfit. Interval training is based around the idea that you push yourself to the max for a certain period of time, and then slow down to a baseline where you’re still working hard, …
Read MoreAt our most recent staff meeting, our president, and founder of KL Communications, Kevin Lonnie reminded us of something we regard as very important at KLC. We must collaborate. And he didn’t mean just our community members collaborating with each other or even us collaborating with our community members. At KL Communications, we don’t only …
Read MoreAfter attending a webinar hosted by Qualtrics, Dr. David Rock of the Neuroleadership Institute explained the importance of insights and how they relate to communicating and collecting data. Here are some key themes I took away from the webinar: Collecting data is not just important to the client, but to the participant and researchers, as …
Read MoreIt may not be surprising to find an article in Wired discussing innovation, but the opening of Bill Walker’s recent piece certainly grabbed my attention: People often use the words “invention” and “innovation” interchangeably. This is not only incorrect, but misses a few key subtleties in meaning that can change a conversation. These differences can …
Read MoreOne question I have been hearing a lot lately when speaking with both current and potential clients is, “What is the average lifespan for an online market research community member?” While we typically like to add fresh blood into a community at a minimum of once a year, this is not a simple answer as …
Read MoreI have friends starting businesses all the time and since they are subject matter experts rather than marketers, they often ask me if they need market research. While I believe in them and am open to the possibility that they, like Steve Jobs, will be just fine without it (although that famous claim has recently …
Read More“Selfish,” “spoiled,” and “egotistical” are commonly used to describe Millennials. As a Millennial myself, I find these words harsh. It’s difficult to compare generations, when each cohort has different circumstances to face. As we all know, times have changed drastically, including, most notably, the recession that has left the majority of Americans struggling to make …
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