The Co-Creator's Toolkit: 
A Proactive Guide to a Customer Centric-Future

Discover the essentials of customer co-creation and how applying this innovative methodology can streamline costs and efficiencies, as well as help your company bring to market the most usable and user friendly products and services possible.

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Whats Inside the eBook


Customer co-creation is not a fad or “kumbaya” alternative to traditional ideation. It simply recognizes the fact that your passionate customers remain an untapped resource for improving your ideation success rate. There, we said it… it’s about the money. 

In this comprehensive eBook, we’ll detail the tenets of customer co-creation and expand further on topics including: the ROI of customer co-creation, tips to achieve success, how to combat resistance to co-creation, and how the product innovation process will be impacted in the future.

About The Author

Kevin Lonnie is the President & CEO of KL Communications. He is also the Vice President of Communications for the Interactive Marketing Research Organization (IMRO) and  serves on the Leadership Committee for the Journal of Online Research. Kevin travels the country speaking on the value of co-creation and the future of market research.

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The Co-Creator's Toolkit: An Online Guide to Co-creation

Discover the essentials of Customer Co-creation and how applying this innovative methodology can streamline costs and efficiencies, as well as help your company bring to market the most usable and user friendly products and services possible.

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