Smart Decisions Start with Insights

At KLC we handle many types of research studies across all industries, but our goal is always the same:

Help our clients connect and collaborate with their audience to solve their business problems.

Here are just a few examples of how KLC has helped make an impact through innovative approaches and effective research.

market research examples

Con Ed faced the challenge of pleasing 21st century customers with rising expectations. Customer interactions have become more prominent and Con Ed is being held to a higher standard. Today, comparisons are being made to other best in class companies.

Aflac, the leader in voluntary insurance sales at the worksite, has a very successful multichannel distribution model. While incredibly effective, the multistep distribution model can create a variance in experience. Aflac wanted to better understand what an “easy” relationship feels and looks like with their customers and subscribers from a relationship level as well as a transactional level.

National Grid, one of the most trusted leaders in clean energy, wanted to match their customers’ needs for diverse gas and energy options. To create solutions for growing climate change issues, National Grid turned to their customers for new energy-based ideas.

Proud to Serve the Following Customers


aflac chicago tribune sony nestle

Take our clients’ word for it


market research examples

“We have a culture that wants to connect with consumers, so to have that exchange and to really stay connected and stay on top of them and even figure out where they’re going, our online community has been instrumental in that.”

– Karen Bakos, Director

nea member benefits

“KL’s work with us on our Member Advisory Panel helps us remain close to the Voice of the Member, which is critical to assuring that Member Benefits can fulfill its brand promise of helping make members’ lives better.

– Randy Martin, Manager, Member Knowledge at NEA’s Member Benefits Corp

market research examples

“The level of creativity and what I would deem intimacy in this category blew me away. I’ve been on the other end of surveys and they can be robotic, but the community, these guys were really engaged”

– Kurt Hillman, Director of Shopper Insights

No company knows their customers better than
one that actively incorporates them.