Build relationships with the people who matter most – your customers.

Online communities have transformed the way we interact on a daily basis, yet they remain a largely untapped resource. Creating a better user experience starts with a company’s effort to reach out and learn. Knowing your customers is one thing, but having them involved every step of the way is a completely different ballgame.

Every brand has a unique challenge or opportunity. Using our proactive market research tools, we maximize these opportunities and custom-tailor an effective strategy to ensure both you and your customers win.

We are proud to offer full-service market research capabilities. From start to finish, we deliver a complete and comprehensive analysis of the data we uncover about your community.

Co-Creation Communities

Our co-creation communities unite brands with their customers, enabling 24/7 engagement and conversation. Employing traditional tools like polls, surveys and forum discussions, to cutting-edge techniques including CrowdWeaving®, our team of research experts, community managers and curators filter, synthesize and analyze ideas to uncover key opportunities for innovation.

Pulse Communities

A Pulse Community is a short-term online community assembled to address a specific business issue. Like a strategic strike force, your Pulse Community is assembled for the sole purpose of solving the challenge at hand and is ideal for Proof-of-Concept. Typically, only two months in duration, a Pulse Community combines the effectiveness of the Agile Development Process (fail early, often and work iteratively to a solution) with the power of customer ideation.

CrowdWeaving®

CrowdWeaving® is KL Communications proprietary, dynamic, collaborative process, engaging consumers, marketers, researchers, and all internal stakeholders. During these sessions, consumers provide creative ideas and solutions to a challenge or problem.

Ideation sessions begin by issuing a challenge; then participants create solutions through a multi-step process. It starts with independent idea generation, then collaboration, idea evolution and concludes with ranking and passion measurement.

Traditional Research

There’s a reason that traditional qualitative and quantitative research methods have been used as touchstones for a century. Using targeted questions and an open dialogue, traditional research allows you to develop a clear understanding of exactly who your customers are. When combined with KL Communication’s innovative techniques and expert researchers, brands can gain deeper insight into consumers’ key needs and drivers of behavior.

KLC utilizes Qualtrics for survey research with full integration into our community database. By drawing on these sophisticated market research services, KLC acts as a seamless extension of your team when it comes to survey programming, data collection, and analysis.

These in-depth interviews are moderated one-on-one by KLC’s team of trained moderator/curators. This market research service includes up to 30 participants engaged for a 1-2 week interview period. Clients will receive full transcript and a full detailed report, including an executive summary and detailed findings.

We use mobile research, live chat and video ethnographic’s to get fast, yet incredibly detailed, answers on your audience’s demands for a product. These methods typically yield quick and actionable results for our clients.

SURVEYS

KLC utilizes Qualtrics for survey research with full integration into our community database. By drawing on these sophisticated market research services, KLC acts as a seamless extension of your team when it comes to survey programming, data collection, and analysis.

FOCUS GROUPS AND
ONE-ON-ONE INTERVIEWS

These in-depth interviews are moderated one-on-one by KLC’s team of trained moderator/curators. This market research service includes up to 30 participants engaged for a 1-2 week interview period. Clients will receive full transcript and a full detailed report, including an executive summary and detailed findings.

CUTTING EDGE QUALITATIVE RESEARCH

We use mobile research, live chat and video ethnographic’s to get fast, yet incredibly detailed, answers on your audience’s demands for a product. These methods typically yield quick and actionable results for our clients.

See us in action.

Some of the world’s most trusted brands work with us to engage with their customers.

Learn how KL Communications has worked with brands to tap into the minds of their valued customers.

We’re a Full-Service Market Research Partner

As you would expect from a full-service partner, our staff of trained researchers are able to provide full-service analytic support, including establishing a clear ROI by comparing new product success rates.

You can anticipate a well-crafted detailed report with an executive summary, supported by creative and appropriate supporting data visualization. In these reports, you’ll see synthesized analyses that identify key trends and position the community as a thought leader.

Our team will give you everything you need to make sure your product launch is fully backed by data-driven choices gathered from your brand’s community of consumers. See firsthand how KLC’s co-creation communities and proprietary CrowdWeaving® solution enables your company to tap into your most overlooked resource – your customers.