In October of 1996, our founder, Kevin Lonnie, was told by his boss that his ideas on involving and empowering the customer were “not the way we do research around here.”
Knowing instinctively that there had to be a better, more progressive approach, and being somewhat headstrong, Kevin resigned on the spot. As a result, KL Communications was born, founded on the principle that real-time consumer insights will give a company the most useful, usable and user-friendly products possible.
"It seemed obvious to me that the old reactive ways of conducting research weren’t tapping into customer creativity. I wanted to flip the axis and create a proactive research experience that customers would enjoy."
Over 22 years later…
Over 22 years later, KL Communications has stayed true to Kevin’s vision, always putting the focus on the customer’s research experience. That’s why KLC was one of the first providers of MROCs (Marketing Research Online Communities) and has consistently been one of the leading research companies recognized by trade organizations such as Forrester, GreenBook and Quirks, as one of the proven leaders for online communities.
Why the emphasis on online communities?
It’s part of our evergreen approach. If we want to embrace the customer as a partner, then we need to raise the customer to client relationship, where more is expected from both sides. That’s why KL Communications is a strong advocate of customer co-creation, with the belief that customer inspired concepts will be stronger than those that arise from a silo. That’s why co-creation online communities, powered by CrowdWeaving®, are at the heart of all our services.
Creatives don’t want detailed customer findings from a research company. They want inspiration to drive their own creative juices. Instead of force feeding your team the research findings, imagine what could result from co-creation inspiration.
KL Communications is founded as one of the first online research companies.
KL Communications created the first online panels for Lucent Technology, B2B and Entertainment Weekly: The Front Row.
KL Communications started the first online community for Frito Lay.
KL Communications created IC² Communities.
KL Communications acquired Groupthink & introduced the first proprietary co-creation process.
KL Communications refined and perfected their CrowdWeaving® co-creation process.
KL Communications enhanced their IC² Communities and relaunched as CrowdWeaving®.
KL Communications introduced their CrowdWeaving® philosophy incorporating additional agile research methods.
KL Communications receives “Certificate of Registration ®” for CrowdWeaving® in both the US and EU. Recognition of the proprietary approach means the CrowdWeaving® name may not be used by any other firm in any other industry.
KL Communications announced its new division, KL Co-LABoration. This new addition to the KL Communications brand will focus on customer co-creation through the company’s proprietary CrowdWeavingⓇ methodology. CrowdWeavingⓇ co-creation projects will be conducted through “the Co-LAB.” This way, clients can enjoy the benefits of customer co-creation via CrowdWeavingⓇ even if they aren’t ready for an ongoing community.