CrowdWeaving Ideation Sessions

collaborate_hands

CROWDWEAVING IDEATION SESSIONS are a dynamic, collaborative process, engaging consumers, marketers, researchers, and all internal stakeholders. During these sessions, consumers provide creative ideas and solutions to a challenge or problem.

Ideation Sessions begin by issuing a challenge;  then participants create solutions through a multi-step process:

  • Independent Idea Generation
  • Collaboration
  • Idea Evolution
  • Ranking and Passion Measurement
ideas_create

Through this creative process, we gain deeper insight into consumers’ key needs and drivers of behavior. Our Curators use unique tools to filter, synthesize, and analyze ideas to uncover key opportunities for innovation.

  • Live Coding
  • Real-time Analytics and Segmentation
  • Achievement Bonuses and Gamification for Stronger Engagement

 

Our unique Passion Index allows us to prioritize the ideas and determine the best opportunities for innovation. This index goes beyond an idea’s popularity and finds those that have passionate support from a small, niche group. The spark of disruptive innovation often lies not in broad appeal, but in ardent support.

  • Blog

    Posted on March 21, 2014 by Courtney Paul

    Sean Holbert, Executive Vice President of Business Development at KL Communications, has been named as one of SURVEY Magazine’s Top Technology Trendsetters! His profile is published in the March 2014 issue of the magazine, starting on page 64.
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    Posted on March 11, 2014 by Sean Holbert

    KL Communications is proud to announce the official release of our brand new co-creation community platform. We believe this has set a new standard for online community platforms across the industry. This release includes a fully integrated ideation platform (i.e. CrowdWeaving™) and mobile applications, as well as an improved reporting dashboard.
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    Posted on March 3, 2014 by Courtney Paul

    KLC CEO/Thought Leader Kevin Lonnie is featured in the Winter 2014 GreenBook Research Industry Trends (GRIT) Report. His article focuses on customer co-creation and explains the market research industry's future lining up along a Customer Contribution Continuum.
    Read More...

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