Posted on July 17, 2014 by Sean Holbert
MROCs have had a good run. For more than a decade, MROCs have been the go-to resource for brands to get closer to their customers. That need hasn’t gone away, but traditional MROCs soon will. MROCs are dying.
Posted on July 15, 2014 by Lauren Coartney
Every company wants to have the next great product or service. Some of the most disruptive ones lately have come out of the sharing economy—think Uber or Airbnb. The vast majority of these ideas have come from independent individuals who build companies around an idea rather than ideas within the framework of a company. In other words, they are entrepreneurs, and we all wish our organizations were full of idea people like them.