CrowdWeaving Ideation Sessions

collaborate_hands

CROWDWEAVING IDEATION SESSIONS are a dynamic, collaborative process, engaging consumers, marketers, researchers, and all internal stakeholders. During these sessions, consumers provide creative ideas and solutions to a challenge or problem.

Ideation Sessions begin by issuing a challenge;  then participants create solutions through a multi-step process:

  • Independent Idea Generation
  • Collaboration
  • Idea Evolution
  • Ranking and Passion Measurement
ideas_create

Through this creative process, we gain deeper insight into consumers’ key needs and drivers of behavior. Our Curators use unique tools to filter, synthesize, and analyze ideas to uncover key opportunities for innovation.

  • Live Coding
  • Real-time Analytics and Segmentation
  • Achievement Bonuses and Gamification for Stronger Engagement

 

Our unique Passion Index allows us to prioritize the ideas and determine the best opportunities for innovation. This index goes beyond an idea’s popularity and finds those that have passionate support from a small, niche group. The spark of disruptive innovation often lies not in broad appeal, but in ardent support.

  • Blog

    Posted on August 15, 2014 by Jamie Lang

    Lately many online market research webinars, articles, and blog posts (including this one) are about mobile market research. It doesn’t require a lot of research to support this notion. A quick perusal of a few industry newsletters and plenty of data is at my fingertips. While there is no shortage of information on the topic, I started to wonder, is this just one of the latest buzz words, a passing trend perhaps? Or is it the new normal? As with most new innovations, time will tell.
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    Posted on August 18, 2014 by Haley Rice

    Market research, I’ve come to learn, has a way of keeping you on your toes. It’s a constantly changing organism, with something new to learn or try out almost weekly. And while this is one of the great things about the field, it also means you can forget about the basics. There may be things you thought you knew, but at some point they left your brain to make room for something new!
    Read More...

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