Insight Communities: Insights from your customers, Innovation for your company

An insight community is a private online research platform where a recruited group of customers takes part in continuous research. It replaces one-off studies with an always-on panel you can question at any time, usually returning answers within days.

Online Insight Communities foster a collaborative relationship between you and your customers, so you can tap into their needs and bring the right solutions to life. Through ongoing customer-centric collaboration in a web-based market research community, you can listen to the voice of the customer to uncover customer insights on-demand and accelerate business growth through customer-driven solutions.

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Read our latest thinking on using an insight community for CX Here.

Why use an online insight community?

Provides a framework for capturing the Voice of the Customer through ongoing collaboration and iteration
Establishes long-term on-demand customer insights solution
Delivers customer insights quickly through multiple methodologies to meet any business objective

What benefits of online insight communities do businesses report?

94% of community professionals say their communities are at least somewhat successful at impacting business goals. CMX Community Industry Trends Report, 2025
Nearly 70% of companies surveyed have established a customer community, reflecting the growing role of communities in customer engagement, product launches, advocacy and growth. Gainsight & Benchmarkit, State of Community in Customer Success, 2024
75% of online-community users believe brands should actively listen and respond to the feedback consumers share in communities. Clutch Online Communities Survey, 2026

What activities can you run in an insight community?

Think of our customer insights platform as your exclusive co-creation laboratory that blends traditional market research methods with cutting-edge online community tools so you can ideate and iterate with your customers.

Let’s Talk

Read our latest thinking on using an insight community for CX Here.

How is an insight community managed?

Community Management teams act as the liaison between you and your customer. Through focused activities designed to understand the mind of the consumer, the community team can ensure customers are engaged and ready to collaborate at any time. This creates an environment where your customers can constantly provide thought-provoking, relevant insights, even when you don’t have a deadline to meet.

Learn More About Community Management

What reporting do you get?

For every community initiative, you can anticipate well-crafted, detailed reporting with an executive summary, supported by creative and appropriate data visualization. Report templates are designed to your needs and specifications.

You also have access to a real-time insights dashboard so you can access your community data at any time.

Learn More About Reporting

What does an insight community cost?

Ongoing insight communities are priced annually and scale with community size, activity volume and service level. Typical KLC customers will average two-four projects/month, with a rough cost range of $150-$300k annually.

CrowdWeaving® co-creation projects start at $34,500. CrowdWeaving is available with or without an existing community. Contact us for a scoped proposal.

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