Perspectives

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[Watch] “Rank-Choice Voting” Also Makes Sense in Market Research

KLC’s EVP of Innovation Services, Lisa Fuchs, joins RFL Communications, Bob Lederer, to discuss New York City’s first “Rank Choice Voting” Mayoral Primary last month and brought to mind the use of an analogous idea that can be used in consumer research. Want to learn more about the market research services KLC offers? Fill out …

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Market Research Online Communities Best Practices Part 1: Building an Online Community That’s Right for You

So, you are interested in learning more about Online Community Management. Maybe you already manage a community and want to expand your knowledge or validate your practices. Maybe you have no idea what Community Management is. Either way, and anything in between, hopefully this article leaves you with some new ideas or welcome validation. There …

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Consumer Insights & The Global Economy: Part 1

When we think about the global economy, it is not often (if ever) that policymakers, academia, or the financial media cover the market research industry. In years since the Global Financial Crisis (GFC), global gross domestic product was growing steadily at about 2.5 percent year over year[1]. Each year the insights industry is able to …

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Design Thinking: Human-Centered Approaches That Improve Market Research

The word “philosophy” might evoke painful (or pleasant) recollections of studying ancient Greece in high school or college.  Furthermore, philosophy is not usually a subject that businesspeople discuss, at least not in the context of market research. Business has nothing to do with answering questions like “What is Justice?” We can refer to Plato’s Republic …

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Traditional Online Insight Communities vs. Co-Creation Communities

In today’s business landscape every day it is becoming more important to connect with and truly understand your customers. An effective way to do this is through market research online communities or MROCs. MROCs give companies of all kinds the opportunity to tap into consumers’ minds, uncover needs and pain points, and build a two-way …

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