Perspectives

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Why Human Insight Communities Matter in the Age of Synthetic Research

Is the research industry standing at a peculiar crossroads?  We possess technology capable of generating synthetic respondents at unprecedented scale, simulating market behaviors with remarkable fidelity, and producing insights at computational speeds that would have seemed fantastical a decade ago. Yet we simultaneously grapple with fundamental questions about authenticity, validation, and trust. Digital twins promise …

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Tags: AI, Insights Communities, Online Communities

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Structuring the Unstructured: How CrowdWeaving® Transforms Innovation

Every year, brands invest millions crafting customer experiences and communication strategies, new service models, brand campaigns, digital journeys, messaging frameworks. Yet according to Forrester’s 2024 US Customer Experience Index, CX quality sits at an all-time low after declining for an unprecedented third year in a row, with 39% of brands declining in quality over the …

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Tags: AI, CrowdWeaving®, Innovation

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KLC’s Perspective on the AI Revolution

The AI Landscape Today As AI has moved from experimental to operational across market research, suppliers and buyers are deploying AI for asynchronous prompting, real-time dynamic summaries, and sophisticated analysis. Multiple suppliers at CRC (the Corporate Researchers Conference) reported 80%+ accuracy rates when comparing AI-generated synthetic data against human-derived insights. Factor in cost advantages and …

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Tags: AI, Artificial Intelligence, Industry

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CRC 2025: Witnessing the AI Revolution in Market Research

Every year, I attend the Insight Association’s Corporate Researcher’s Conference hoping for inspiration. This year’s CRC didn’t just inspire, it illuminated the path forward for our entire industry. As I walked through the sessions and networking spaces, one thing became crystal clear: we’re not just talking about AI anymore; we’re living in its reality. For …

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Tags: AI, Artificial Intelligence, Industry

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5 Reasons You Need An Insights Community For Your Insurance Company

I’ve been helping companies better understand their customers and make better decisions for longer than I care to admit. More than 20 years of that time was spent leading insights, customer experience, and strategy teams at Fortune 500 insurance companies.  Though I didn’t grow up dreaming of someday helping develop new insurance products or designing …

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Tags: Insights Communities, Insurance, Online Communities, White Paper

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Why Survey Response Rates Are Suddenly Plummeting: The 2025 Email Deliverability Crisis

Some of our clients have recently started having significant issues with response rates to email invitations. What began as isolated reports from a few organizations quickly revealed itself as part of a much larger, industry-wide problem that’s affecting survey researchers across all sectors. You’re Not Alone: This Problem Is Everywhere When we began investigating these …

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Tags: Engagement

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Community Research: Safeguarding Against Market Research Fraud Vulnerabilities

The recent MR fraud case (with its staggering $100 million fraud implications) serves as a sobering reminder of the structural vulnerabilities embedded in traditional market research methodologies. While many quality panel providers work diligently to minimize fraud through sophisticated screening and validation techniques, the transactional nature of ad hoc panel research can create inherent challenges …

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AI and Insights Communities: Better Together Than Apart

Let’s discuss something which everyone in the world finds fascinating at this moment– AI Contrary to the popular belief that we must choose between AI and traditional insight communities, at KLC. We believe that our tried-and-true insights communities aren’t being replaced by AI, but are actually finding an amazing new dance partner in this technology. Remember …

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Tags: AI

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The Power of Research Communities; A KLC Perspective

Why Communities? The Value of Communities for Research  Market research has evolved dramatically over the last few decades, but there is a constant which still remains. Can you guess what this is? It is the need for high-quality, engaged respondents who happily provide their unique feedback from which we draw actionable insights.  While traditional survey …

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Tags: Insights Communities

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Insights Communities Deliver Real People

During the 2024 Superbowl, Discover Card aired a commercial called “Robot” that explored the difficulties of recognizing AI from a real person.  As Jennifer Coolidge praised Maya, the Discover Rep, for sounding like a human being (which she was), the rep retorted with:   “Wait, are you a robot?”  – (Maya) Discover Rep “Oh, how …

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Tags: AI

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