Perspectives

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Choosing the Right Research Methodology: Part 2

To read Part 1 of this series click here “Introduction to Market Research Methodologies: Part 1” MROCs (market research online communities) employ both qualitative and quantitative methodologies to gather feedback. Now that you are a bit more familiar with each type from Part 1 of this series, let’s talk about when to use each methodology …

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Online Communities: Finding Your Customers a Place to be Heard

In a recent Insider article, The New York Times shared back some very touching insights from their readers, emphasizing the way they utilize the comments sections on articles to help build community, garner healthy debate and conversation, and influence future journalistic reporting. Sona Patel, Director of Community for The Time’s, stresses a few things that …

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Market Research Online Communities Best Practices Part 2: Assembling & Maintaining Your Community

To read Part 1 of this series click here “Building an Online Community That’s Right For You” Whether you manage an online community that practices traditional research or one that uses a more collaborative, co-creation approach. Whether you do all the heavy lifting yourself or rely on partners to share the management responsibilities. Whatever your experience …

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Consumer Insights & the Domestic Economy: Part 2

To read Part 1 of this series click here “Consumer Insights & the Global Economy” In business, the health of a firm can be a function of the overall health of an economy. Since the industrial revolution, and particularly in the developed world, economies have grown increasingly more complex. Advanced economies tend to have a …

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Understanding the Voice of the Customer with Journey Maps

Many times, in business, it is important to take a step back and try to trace and fully understand the journey your customers go through when interacting with your products and services. Taking this critical step back allows businesses to better understand what is working well and drives loyalty among customers. Additionally, it allows for …

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KLC Online Community Service Levels Explained

Many of you already know what an Online Insight Community is, but for those who don’t, it is a destination where you can foster a collaborative relationship between you and your customers, so you can tap into their needs and bring the right solutions to life on an ongoing basis. For the longest time there …

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Introduction to Market Research Methods: Part 1

It’s no secret that seeking customer insights via market research is vital when releasing new products or services, and, truth be told, expected nowadays. Customers want to be part of the development process and know that they have influence with the brands (or products) they care about. A simple Google search will reveal any number …

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The Rise of Agile Online Communities

Agile Online Communities are becoming the empathetic cornerstone of a new collaborative relationship with customers.  Established in almost every major organization, Insights Communities have become nearly ubiquitous. Their proliferation, driven by cost and timing efficiencies allow Insights Departments to offer a significant ROI over comparable ad hoc spend. Owing to the versatility of insights communities, they …

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Episode 1 of The Co-Creators Podcast: Shoot the Moon

What does a classic 1940’s tabletop game called “Shoot the Moon” that employs the same principals scientists later used to accelerate and decelerate spacecraft when landing on the moon have to do with Co-Creation? It turns out quite a bit! To learn more about how the two are connected check out the first episode of …

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