Perspectives

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Key Areas Where Customer Co-Creation and Collaboration Can Be Used by Brands

By now the power of co-creation has been well established with major consumer brands such as Lego, Nike, Apple, IKEA, Coca-Cola and Google leading the way. With these companies having fully embraced the process, they have helped revolutionize how brands relate to their customers, engaging them continuously in the process of ideating, producing, and marketing …

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How Important is the customers experience to a business?

Ask any business professional what the key is to a successful business, you are likely to get answers that revolve around customer centricity. That is, creating the conditions where a firm is focused on the improving the customer journey to drive increased retention and loyalty. In fact, there is significant evidence that not only will …

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Customer Co-Creation is the Secret to Business Innovation

Today, we have the ability to connect with others in a variety of ways, be it for business or for leisure, and we have been taking full advantage. Though many of us have been home or working under some restrictions for several months, we have remained connected with friends, family, co-workers, and clients. Keeping business …

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3 Reasons Why the Voice of the Customer is Vital to a Company’s Success

What is the difference between a successful business and one that’s not too successful? The answer is quite simple: the successful ones understand their customers. Instead of just collecting data, businesses that invest their market research time into customer engagement by listening to them truly understand their needs. The customer insights gained allow brands to …

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Post-COVID Economics and Consumer Value

The first half of 2020 been filled with economic turbulence, resulting in many new words and phrases that have reemerged from the aftermath of the Global Financial Crisis of 2007-2008. Words like “uncertainty” and “the new normal” have been thrust into common parlance to describe in the far-reaching effects of the COVID-19 pandemic. Along with …

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[Watch] KLC’s Webinar from TMRE Digital Week “How to Maximize Your Online Community”

Overview: How to Maximize the Value of your Online Insight Community Online Insight Communities (MROCs) are now used by the majority of the Fortune 1,000. But is your insight community maximized for cost effectiveness? With the amazing research tools that can be seamlessly integrated into your MROC, the opportunity to transfer expensive ad hoc work …

Tags: Insights, Online Communities, Research

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