The Death of Reactive Research Most organizations operate in a state of permanent “Intelligence Lag.” By the time a trend appears in a syndicated report or on a social listening dashboard, the window for first-mover advantage has already closed. Relying on these commoditized snapshots means you are following the market rather than leading it. To …
Read MoreAt some point, every organization faces crucial decisions on launching a new product or service that was a significant investment, entering a new market that may come with a risk, or pivoting to stay in touch with the market reality. In these moments, leadership isn’t looking for a general sense of consumer sentiment. They need …
Read MoreIs the research industry standing at a peculiar crossroads? We possess technology capable of generating synthetic respondents at unprecedented scale, simulating market behaviors with remarkable fidelity, and producing insights at computational speeds that would have seemed fantastical a decade ago. Yet we simultaneously grapple with fundamental questions about authenticity, validation, and trust. Digital twins promise …
Read MoreEvery year, brands invest millions crafting customer experiences and communication strategies, new service models, brand campaigns, digital journeys, messaging frameworks. Yet according to Forrester’s 2024 US Customer Experience Index, CX quality sits at an all-time low after declining for an unprecedented third year in a row, with 39% of brands declining in quality over the …
Read MoreThe AI Landscape Today As AI has moved from experimental to operational across market research, suppliers and buyers are deploying AI for asynchronous prompting, real-time dynamic summaries, and sophisticated analysis. Multiple suppliers at CRC (the Corporate Researchers Conference) reported 80%+ accuracy rates when comparing AI-generated synthetic data against human-derived insights. Factor in cost advantages and …
Read MoreEvery year, I attend the Insight Association’s Corporate Researcher’s Conference hoping for inspiration. This year’s CRC didn’t just inspire, it illuminated the path forward for our entire industry. As I walked through the sessions and networking spaces, one thing became crystal clear: we’re not just talking about AI anymore; we’re living in its reality. For …
Read MoreI’ve been helping companies better understand their customers and make better decisions for longer than I care to admit. More than 20 years of that time was spent leading insights, customer experience, and strategy teams at Fortune 500 insurance companies. Though I didn’t grow up dreaming of someday helping develop new insurance products or designing …
Read MoreSome of our clients have recently started having significant issues with response rates to email invitations. What began as isolated reports from a few organizations quickly revealed itself as part of a much larger, industry-wide problem that’s affecting survey researchers across all sectors. You’re Not Alone: This Problem Is Everywhere When we began investigating these …
Read MoreThe recent MR fraud case (with its staggering $100 million fraud implications) serves as a sobering reminder of the structural vulnerabilities embedded in traditional market research methodologies. While many quality panel providers work diligently to minimize fraud through sophisticated screening and validation techniques, the transactional nature of ad hoc panel research can create inherent challenges …
Read MoreLet’s discuss something which everyone in the world finds fascinating at this moment– AI Contrary to the popular belief that we must choose between AI and traditional insight communities, at KLC. We believe that our tried-and-true insights communities aren’t being replaced by AI, but are actually finding an amazing new dance partner in this technology. Remember …
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