Perspectives

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Consumer Insights & the Domestic Economy: Part 2

To read Part 1 of this series click here “Consumer Insights & the Global Economy” In business, the health of a firm can be a function of the overall health of an economy. Since the industrial revolution, and particularly in the developed world, economies have grown increasingly more complex. Advanced economies tend to have a …

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Understanding the Voice of the Customer with Journey Maps

Many times, in business, it is important to take a step back and try to trace and fully understand the journey your customers go through when interacting with your products and services. Taking this critical step back allows businesses to better understand what is working well and drives loyalty among customers. Additionally, it allows for …

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KLC Online Community Service Levels Explained

Many of you already know what an Online Insight Community is, but for those who don’t, it is a destination where you can foster a collaborative relationship between you and your customers, so you can tap into their needs and bring the right solutions to life on an ongoing basis. For the longest time there …

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Introduction to Market Research Methods: Part 1

It’s no secret that seeking customer insights via market research is vital when releasing new products or services, and, truth be told, expected nowadays. Customers want to be part of the development process and know that they have influence with the brands (or products) they care about. A simple Google search will reveal any number …

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The Rise of Agile Online Communities

Agile Online Communities are becoming the empathetic cornerstone of a new collaborative relationship with customers.  Established in almost every major organization, Insights Communities have become nearly ubiquitous. Their proliferation, driven by cost and timing efficiencies allow Insights Departments to offer a significant ROI over comparable ad hoc spend. Owing to the versatility of insights communities, they …

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[Watch] “Rank-Choice Voting” Also Makes Sense in Market Research

KLC’s EVP of Innovation Services, Lisa Fuchs, joins RFL Communications, Bob Lederer, to discuss New York City’s first “Rank Choice Voting” Mayoral Primary last month and brought to mind the use of an analogous idea that can be used in consumer research. Want to learn more about the market research services KLC offers? Fill out …

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Online Market Research is the GRIT Report Winner

Twice a year the GreenBook Research Industry Trends Report (or GRIT report) shares an in-depth analysis of the market research industry. It is used by market researchers to better understand what things buyers are interested in as well as which methodologies and technologies are in demand. The first half of this years GRIT report suggests …

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Market Research Online Communities Best Practices Part 1: Building an Online Community That’s Right for You

So, you are interested in learning more about Online Community Management. Maybe you already manage a community and want to expand your knowledge or validate your practices. Maybe you have no idea what Community Management is. Either way, and anything in between, hopefully this article leaves you with some new ideas or welcome validation. There …

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