About Us

Our Story

In October of 1996, Independence Day had just left theaters, the Spice Girls were topping the charts, and our founder, Kevin Lonnie, was being advised by his boss that involving and empowering the customer “are not the way we do research around here.”

Knowing there had to be a better, more progressive approach, and being a headstrong twenty-something, Kevin resigned on the spot. That day, KL Communications (now known as KLC) was born, founded on the principle that real-time consumer insights from engaged and enthusiastic customers inspire useful, usable, and user-friendly products and solutions.

Knowing there had to be a better, more progressive approach, and being a headstrong twenty-something, Kevin resigned on the spot. That day, KL Communications (now known as KLC) was born, founded on the principle that real-time consumer insights from engaged and enthusiastic customers inspire useful, usable, and user-friendly products and solutions.

More than 24 years later…

KLC has stayed true to Kevin’s vision, always putting the focus on the customer’s research experience. That’s why KLC was one of the first providers of MROCs (Marketing Research Online Communities) and has consistently been one of the leading research companies recognized by trade organizations such as Forrester, GreenBook and Quirks, as one of the proven leaders for private online insights communities.