CrowdWeaving® is a finalist in the Best New Service/Product Innovation category in the 2026 Quirk's Awards. Read more →
KLC builds private online insight communities that give brands ongoing, on-demand access to their own customers. We have been doing this for more than 25 years, for brands including Aflac, Delta, Hormel , and Con Edison.
They should – it leads to great product success. All of our Online Communities employ elements of Co-Creation to help you connect with your customers in a meaningful way and accelerate innovation for your brand.
A customer insight community is a private, branded online space where a company holds continuous research conversations with a recruited group of its own customers. Unlike one-off surveys, it stays open year-round, so teams can test ideas and answer new questions in days rather than months.
Creating a better customer experience starts with a company’s effort to reach out and learn. Knowing your customers is important, but having them involved every step of the way through a private online insight community is a completely different ballgame. Through ongoing conversations with your customers in a collaborative group setting, you can tap into their needs and bring the right solutions to life.
Collaborate on a 24/7 built-in infrastructure for customer engagement and conversation, while utilizing traditional and cutting-edge community research tools including polls, forum discussions, surveys, CrowdWeaving® Challenges, and more.
CrowdWeaving® is our proprietary co-creation method. Customers respond to a business challenge, build on each other’s ideas, and rank the results, so product development starts from customer inspiration rather than internal assumptions.
By presenting members with either a challenge or a problem to solve, they are able to offer solutions that can inspire you to create an innovative new product or service that will revolutionize the marketplace. Through this creative process, we gain deeper insight into consumers’ key needs and drivers of behavior.
Some of the world’s most trusted brands work with us to engage with their customers, including Aflac, Delta, Sargento , Hormel, Verizon, AAA and Con Edison.
