Posted on August 15, 2014 by Jamie Lang
Lately many online market research webinars, articles, and blog posts (including this one) are about mobile market research. It doesn’t require a lot of research to support this notion. A quick perusal of a few industry newsletters and plenty of data is at my fingertips. While there is no shortage of information on the topic, I started to wonder, is this just one of the latest buzz words, a passing trend perhaps? Or is it the new normal? As with most new innovations, time will tell.
Posted on August 18, 2014 by Haley Rice
Market research, I’ve come to learn, has a way of keeping you on your toes. It’s a constantly changing organism, with something new to learn or try out almost weekly. And while this is one of the great things about the field, it also means you can forget about the basics. There may be things you thought you knew, but at some point they left your brain to make room for something new!