Posted on February 19, 2014 by Lauren Coartney
Here at KL Communications, we consider ourselves the ideation experts, but perhaps nowhere are our capabilities more on display than when we plan parties here in our San Diego office. What started with a simple concept based on someone’s favorite office snack has become an opportunity to unabashedly celebrate each staff member’s quirks—and hopefully embarrass them—all in the name of birthday revelry.
Posted on February 11, 2014 by Kevin Lonnie
One of the hot topics in MR today is gamification to make the research experience more interactive, compelling and dare we say, addictive. The idea being that an engaged respondent will prove more likely to be an insightful respondent. But when it comes to the world of gaming, I would say the tail is wagging the dog. And it’s the respondents who are running this game. Truth be told, I don’t know where our industry would be right now without the professional respondent. Bless their little mercenary hearts; no survey or in-depth experience seems too long for them to handle.