Posted on June 18, 2014 by Allyssa Gresser
Whenever we refer to customer co-creation we always talk about all the different ways our clients can utilize it. We stress to them that co-creation opens a two-way conversation with their own customers and they can connect with their customers in a way that they have never been able to before. This month I want to call focus to the other side of the coin; how does co-creation benefit the consumer?
Posted on June 17, 2014 by Caitlyn Downie
Have you ever had a brilliant product idea or modification for your favorite brand? Did you ever try to communicate your idea to the company? Perhaps you didn’t know where to begin, and if you did, you probably didn’t get far. There are an infinite amount of mediums where people can voice their opinions, but within our technologically based society, are they being heard? Even when companies provide a “Contact Us” forum or customer service line, something seems to fall through the cracks.