National Grid Case Study
National Grid provides electric and gas to about 20 million people across its service area. This includes Massachusettes, Rhode Island and some part of New York. They strive to be the customer-focused, clean energy company that is going to help stop the debilitating effects of climate change.
In a market where customers are demanding greater value and more choices from their electric and gas providers, National Grid needed to find a way to innovate to enhance their position as a trusted energy advisor.