Let’s face it, market research online communities (MROCs) wouldn’t exist without customers. Customers are truly the backbone of this operation. They provide their honest feedback when asked and continue to participate time and time again. The trick, though, is learning how to both receive and implement customer feedback in online communities in a way that …Read More
Author: Gabriella Connor
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Make no mistake – product innovation isn’t going away any time soon. The product innovation process itself continues to be defined, refined and updated almost as quickly as new product innovations are launched. Why? Having a product innovation process, essentially a formalized ideation engine with established inputs, outputs and a maintenance plan, is today’s business …Read More