I love that lead-in quote and not simply because I’ve been a vinyl record enthusiast and collector since a guy named Reagan lived in the White House. I also love it because I’m a HI (Human Insight) enthusiast and embracing life’s surface noise is critical in the pursuit of human insight. Given the current state …
Read MoreOverview: How to Maximize the Value of your Online Insight Community Online Insight Communities (MROCs) are now used by the majority of the Fortune 1,000. But is your insight community maximized for cost effectiveness? With the amazing research tools that can be seamlessly integrated into your MROC, the opportunity to transfer expensive ad hoc work …
Read MoreIt’s understood that an online community can help you better understand your customers. Through a variety of research methodologies available within a customer insights platform, you can facilitate an ongoing feedback loop with your target audience. What’s critical to note, though, is that your target audience can be any group – including employees. The benefits …
Read MoreIn 2020, one of the biggest challenges that the Insights Industry is going to face will be doing more with the same budget. Corporate spend for the market research industry has been flat for a few years and in North America, the total amount spent has essentially gone unchanged from last year. At the same …
Read MoreCompetition abounds. Particularly in New York City. So, how do you identify the top market research companies in NYC? If you’re already in the field of market research, the process of identifying which companies are best and what their specialties are is easier than if you’re unfamiliar with the field. On the contrary, if you’re …
Read MoreMake no mistake – product innovation isn’t going away any time soon. The product innovation process itself continues to be defined, refined and updated almost as quickly as new product innovations are launched. Why? Having a product innovation process, essentially a formalized ideation engine with established inputs, outputs and a maintenance plan, is today’s business …
Read MoreHas everything “already been invented”? Hardly. Although it certainly feels that way when your team is tasked with inventing the next disruptive innovation. Product development is a monumental task that even the most seasoned teams can struggle with from time to time. However, marketing research can be a game-changer when done right and executed routinely. …
Read MoreTechnology has forever altered how we come to market as businesses. To this end, understanding the impact of technology on marketing research is fundamental to leverage the benefits it affords. Marketing research, particularly digital marketing research (in the spirit of “go where your customers are”) can be used to engage customers at a scale not …
Read MoreBefore we can dive into how market research helps a business, we first need context around the concept of “market research” itself. Some define it narrowly as “the act of gathering information about customers’ preferences and habits.” Others define it a bit more broadly to include the processes, policies, techniques and tools that are utilized …
Read MoreThe stakes are getting higher. Competition abounds. In the USA, there are more than 120,000 ad agencies and four times that number worldwide. According to the US Small Business Association, there are more than 32,000,000 small businesses in the USA (where nearly 80% have employees and hence, are not simply solopreneurs with a side gig). …
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