Category: Online Communities

Get the insight scoop from our blog.

[Watch] KLC’s Webinar from TMRE Digital Week “How to Maximize Your Online Community”

Overview: How to Maximize the Value of your Online Insight Community Online Insight Communities (MROCs) are now used by the majority of the Fortune 1,000. But is your insight community maximized for cost effectiveness? With the amazing research tools that can be seamlessly integrated into your MROC, the opportunity to transfer expensive ad hoc work …

Tags: Insights, Online Communities, Research

Read More

The Employee Online Community – Connecting Companies and Increasing Employee Engagement

It’s understood that an online community can help you better understand your customers. Through a variety of research methodologies available within a customer insights platform, you can facilitate an ongoing feedback loop with your target audience. What’s critical to note, though, is that your target audience can be any group – including employees. The benefits …

Tags: Co-Creation, Engagement, Online Communities, Research

Read More

Four Benefits of Online Communities for Market Research

How beneficial something will be to you all depends on how well you set yourself up to derive those benefits. Market research is no different. There are multiple advantages associated with taking your studies to the internet. Although the advantages to adding online communities to your company’s market research repertoire are numerous, here are four …

Tags: Online Communities

Read More

Why Online Communities Drive Better Decisions

In today’s business climate, faster is better. If you wait too long to respond to a customer’s inquiry or address their grievance, you’ll be reading about it on social media before you’ve even had a chance to compose your reply. If you’re pursuing product development with an ambiguous path, then be prepared. Someone may launch …

Tags: Online Communities

Read More

Why the Marketing Research Process is Important for Your Business

Research is an essential effort to gain a better understanding of a problem at hand. Without it, we would collectively be limited in our ability to solve problems and generate solutions because we lack the context around what the issue is. Similarly, market research provides businesses with answers to their questions and solutions for the …

Tags: Online Communities

Read More

How to Use Customer Feedback in Market Research Online Communities

Let’s face it, market research online communities (MROCs) wouldn’t exist without customers. Customers are truly the backbone of this operation. They provide their honest feedback when asked and continue to participate time and time again. The trick, though, is learning how to both receive and implement customer feedback in online communities in a way that …

Tags: Online Communities

Read More

The Best Marketing Research Process for Product Development

As any good researcher knows, there are several marketing research processes, and the one for product development is typically of great interest because it has the greatest impact on the company’s performance. There are multiple variations of this process, so which one is the best marketing research process for product development? A quick refresher on …

Tags: Online Communities

Read More