There’s no question that we live in a digital world. We’re connected in more ways than we’ve ever been throughout history and are finding new avenues to meet up with people who share our views. We’re all online all the time. That’s why it’s important to know the benefits of online communities. A market research …Read More
Author: Daniela Cappiello
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Based on the theory that everything has been done by someone at least once before, it makes sense to learn by example. When you are tasked with doing something as important as building a market research plan which will inform both the product development and commercial strategies, you cannot afford to get it wrong. Revenues, …Read More
Technology has forever altered how we come to market as businesses. To this end, understanding the impact of technology on marketing research is fundamental to leverage the benefits it affords. Marketing research, particularly digital marketing research (in the spirit of “go where your customers are”) can be used to engage customers at a scale not …Read More