Author: Dan Lewis

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Online Market Research is the GRIT Report Winner

Twice a year the GreenBook Research Industry Trends Report (or GRIT report) shares an in-depth analysis of the market research industry. It is used by market researchers to better understand what things buyers are interested in as well as which methodologies and technologies are in demand. The first half of this years GRIT report suggests …

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How Can a Company Make Co-Creation Payoff?

Established and emerging businesses alike have the primary goal to maximize their profits and minimize expenses. Mind blowing information, right? While it is a simple concept, there are countless variables that can affect a company’s bottom line. We can say with certainty that revenue is vitally dependent on the success of a company’s products and …

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