We are honored and humbled to announce that CrowdWeaving® 2.0 has been named a finalist for Best New Product/Service Innovation in the 2026 Quirk’s Awards!
This recognition validates what we’ve been seeing in the industry and the broader landscape: an “inside-out” approach where over 90% of new products fail because consumers were never involved in identifying the initial starting point. Being named a finalist proves that the MRX industry is ready to stop asking for reactions to pre-baked ideas and start co-creating with customers from day one.
CrowdWeaving® 2.0 flips the script on early-stage innovation by marrying human creativity with real-time AI efficiency. Our platform guides participants through a structured, four-stage co-creation sprint – Ideation, Collaboration, Client Vetting, and Prediction Market Evaluation.
Powered by a built-in Smart AI Agent that probes respondents instantly to elaborate on their ideas, CrowdWeaving® transforms raw customer inspiration into actionable, market-ready concepts in a fraction of the time needed for a complete research project.
“For too long, market research has treated consumers like passive informants rather than proactive co-creators,” said Kevin Lonnie, CEO of KLC. “CrowdWeaving® 2.0 was built to solve a multi-billion-dollar problem: helping innovation, brand, and CX leaders de-risk their pipelines, eliminate groupthink, and accelerate time-to-market with ideas that real people actually want. We’re honored that the Quirk’s panel recognizes the power of radical, AI-driven customer collaboration.”
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The Quirk’s Awards recognize the researchers, suppliers and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners and Quirk’s editorial staff.
The award winners will be announced at the Quirk’s Awards Virtual Celebration on November 17, 2026. Please visit quirksawards.com for more details.
About Quirk’s
Without ever charging a membership fee, Quirk’s Media is the place where the best, brightest and boldest from in-house marketing research departments exchange their most effective ideas. Our articles, directories, events, services and free resources give insights professionals the real-world solutions they need to take their marketing research and insight capabilities to a new level of excellence. To get your own free access visit www.quirks.com.
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Watch a 15-minute CrowdWeaving® demo on demand!