Insurance Market Research
Insurance customers interact with their provider rarely and usually at moments of stress, which makes continuous research more valuable than periodic surveys. KLC runs always-on insight communities for insurers, giving claims, product and CX teams direct access to policyholders year-round.
What insurance questions can an insight community answer?
- How policyholders experience claims, and where trust is won or lost
- Which coverage options and bundles customers actually value
- How digital self-service compares with agent contact across segments
- How renewal and retention decisions are really made
Who we work with
Aflac is one of our longest-standing clients. Read the Aflac case study. The same approach works across wealth management and the wider financial services sector, where relationships run for decades and a handful of interactions carry most of the weight.
Why sector experience matters in insurance research
Insurance research is constrained by regulation, low interaction frequency and a customer relationship measured in decades. Methods built for fast-moving consumer goods rarely transfer. Our community design reflects that.