Author: Rianna Martorano

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The Importance of Customer Loyalty When Shifting Marketing Strategies

Customer loyalty is crucial when shifting marketing strategies. 82 percent of U.S. adults are loyal to brands, while 74 percent of millennials would switch to another retailer if they received poor customer service. Moreover, 61 percent of satisfied customers are very likely to recommend a company to other people, compared to just seven percent of …

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Tags: Co-Creation, Insights, Research

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