Co-creation, introduced in 2003 by C.K. Prahalad and Venkat Ramaswamy, is “the joint creation of value by the company and the customer.” But it is frequently misunderstood. It is not a suggestion box. It is not crowdsourcing feedback after a product ships. True co-creation is a cooperative process where customers and firms create value through …
Read More90% of new product launches fail due to “Internal Projection” the gap between boardroom excitement and customer reality. The problem? The “Passion is Not Proof” Trap Does this sound familiar? A passionate internal team advocates for a bold new concept, backed by their years of expertise and a handful of core assumptions. But when it …
Read MoreThe Death of Reactive Research Most organizations operate in a state of permanent “Intelligence Lag.” By the time a trend appears in a syndicated report or on a social listening dashboard, the window for first-mover advantage has already closed. Relying on these commoditized snapshots means you are following the market rather than leading it. To …
Read MoreAt some point, every organization faces crucial decisions on launching a new product or service that was a significant investment, entering a new market that may come with a risk, or pivoting to stay in touch with the market reality. In these moments, leadership isn’t looking for a general sense of consumer sentiment. They need …
Read MoreIs the research industry standing at a peculiar crossroads? We possess technology capable of generating synthetic respondents at unprecedented scale, simulating market behaviors with remarkable fidelity, and producing insights at computational speeds that would have seemed fantastical a decade ago. Yet we simultaneously grapple with fundamental questions about authenticity, validation, and trust. Digital twins promise …
Read MoreSome of our clients have recently started having significant issues with response rates to email invitations. What began as isolated reports from a few organizations quickly revealed itself as part of a much larger, industry-wide problem that’s affecting survey researchers across all sectors. You’re Not Alone: This Problem Is Everywhere When we began investigating these …
Read MoreLet’s discuss something which everyone in the world finds fascinating at this moment– AI Contrary to the popular belief that we must choose between AI and traditional insight communities, at KLC. We believe that our tried-and-true insights communities aren’t being replaced by AI, but are actually finding an amazing new dance partner in this technology. Remember …
Read More