We are honored and humbled to announce that CrowdWeaving® 2.0 has been named a finalist for Best New Product/Service Innovation in the 2026 Quirk’s Awards! This recognition validates what we’ve been seeing in the industry and the broader landscape: an “inside-out” approach where over 90% of new products fail because consumers were never involved in …
Read MoreInnovation teams are being asked to do more with less, and to do it faster. Budgets are tighter, leadership wants proof of ROI sooner, and competitors aren’t waiting around for a six-to-eight-week research cycle to wrap up before they launch. For a lot of teams, speed and cost used to feel like a trade-off. You …
Read MoreAsk any team running an online community platform what it’s for, and the answer usually starts with learning from customers: gathering feedback, tracking sentiment, running the proactive research that surfaces what members actually need. That’s real, valuable work, and the strongest community providers, KLC included, have been doing it well for years. It’s also not …
Read MoreNearly 30,000 new products launch each year, and according to Harvard Business School professor Clayton Christensen, 95 percent of those products fail. Why do new products still fail at almost the same rate they did decades ago, even as data, prototyping, and now artificial intelligence keep improving? Most postmortems trace back to the same root …
Read MoreCo-creation, introduced in 2003 by C.K. Prahalad and Venkat Ramaswamy, is “the joint creation of value by the company and the customer.” But it is frequently misunderstood. It is not a suggestion box. It is not crowdsourcing feedback after a product ships. True co-creation is a cooperative process where customers and firms create value through …
Read More90% of new product launches fail due to “Internal Projection” the gap between boardroom excitement and customer reality. The problem? The “Passion is Not Proof” Trap Does this sound familiar? A passionate internal team advocates for a bold new concept, backed by their years of expertise and a handful of core assumptions. But when it …
Read MoreThe Death of Reactive Research Most organizations operate in a state of permanent “Intelligence Lag.” By the time a trend appears in a syndicated report or on a social listening dashboard, the window for first-mover advantage has already closed. Relying on these commoditized snapshots means you are following the market rather than leading it. To …
Read MoreAt some point, every organization faces crucial decisions on launching a new product or service that was a significant investment, entering a new market that may come with a risk, or pivoting to stay in touch with the market reality. In these moments, leadership isn’t looking for a general sense of consumer sentiment. They need …
Read MoreIs the research industry standing at a peculiar crossroads? We possess technology capable of generating synthetic respondents at unprecedented scale, simulating market behaviors with remarkable fidelity, and producing insights at computational speeds that would have seemed fantastical a decade ago. Yet we simultaneously grapple with fundamental questions about authenticity, validation, and trust. Digital twins promise …
Read MoreSome of our clients have recently started having significant issues with response rates to email invitations. What began as isolated reports from a few organizations quickly revealed itself as part of a much larger, industry-wide problem that’s affecting survey researchers across all sectors. You’re Not Alone: This Problem Is Everywhere When we began investigating these …
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