Author: Corey Maness

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Design Thinking: Human-Centered Approaches That Improve Market Research

The word “philosophy” might evoke painful (or pleasant) recollections of studying ancient Greece in high school or college.  Furthermore, philosophy is not usually a subject that businesspeople discuss, at least not in the context of market research. Business has nothing to do with answering questions like “What is Justice?” We can refer to Plato’s Republic …

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How Important is the customers experience to a business?

Ask any business professional what the key is to a successful business, you are likely to get answers that revolve around customer centricity. That is, creating the conditions where a firm is focused on the improving the customer journey to drive increased retention and loyalty. In fact, there is significant evidence that not only will …

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