To read Part 1 of this series click here “Consumer Insights & the Global Economy” In business, the health of a firm can be a function of the overall health of an economy. Since the industrial revolution, and particularly in the developed world, economies have grown increasingly more complex. Advanced economies tend to have a …
Read MoreWhen we think about the global economy, it is not often (if ever) that policymakers, academia, or the financial media cover the market research industry. In years since the Global Financial Crisis (GFC), global gross domestic product was growing steadily at about 2.5 percent year over year[1]. Each year the insights industry is able to …
Read MoreThe word “philosophy” might evoke painful (or pleasant) recollections of studying ancient Greece in high school or college. Furthermore, philosophy is not usually a subject that businesspeople discuss, at least not in the context of market research. Business has nothing to do with answering questions like “What is Justice?” We can refer to Plato’s Republic …
Read MoreAsk any business professional what the key is to a successful business, you are likely to get answers that revolve around customer centricity. That is, creating the conditions where a firm is focused on the improving the customer journey to drive increased retention and loyalty. In fact, there is significant evidence that not only will …
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