Building and maintaining a base of customers is one of the toughest things a brand must do. Regardless of your product or service or industry, somebody needs to be willing to buy for you to stay in business. Customer rapport can mean the difference between survival and failure, and most often, companies will rely on …Read More
Author: Ryan Lancelot
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Any organization that offers a product or service needs an intimate understanding of the voice of the customer, or VOC. It allows them to design a product or service that solves a need and position that product or service effectively. When a company finds success, it creates a base of customers, or people for whom …Read More