The holiday season ushers in the New Year. Out with the old, in with the new…
In today’s networked, hyper-informed economy, customers are no longer mere buyers. Consumers are successfully helping design and innovate products and services. If you continue to treat your customers as mere sources of revenue, you’re missing the boat – and, quite likely, pushing them into the arms of a competitor who understands the truly important role they can play.
At KL Communications, our goal is always bringing brands and consumers closer together to generate new ideas and create solutions to challenges that drive innovation.
We use co-creation methodology with our online platform to infuse consumer insights early on and throughout the entire innovation process so that our clients innovate faster and with greater success.
We kick start the innovation process in a CrowdWeaving® Challenge which engages consumers, researchers, marketers, brand managers, engineers and anyone else with a stake in the outcome to generate new ideas, designs and problem solve for your brand.
CrowdWeaving® uncovers deeper level consumer needs that traditional qualitative research does not. The process from creating the initial challenge to delivery of complete analysis takes only one month or less. Results illuminate immediate opportunities and inspiration to marketing, branding and advertising decisions for product and brand innovation.
It’s not too late to join us for a 30-minute WebEx presentation of CrowdWeaving®, our unique customer co-creation solution, before the New Year. You can contact me, Misty Stansbury – Account Relations, at [email protected] or visit the Contact Us link on our website.