Author: Kyle Bradley

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The One Thing Most Consumer Research Companies Are Missing

Most leaders of consumer research companies are aware of co-creation, whereby consumers, technology experts and other outsiders closely collaborate with a company for a certain length of time. Together, they imagine, design, build and market a new product or service. This hands-on process goes far beyond traditional marketing research methods, which primarily involve customer surveys …

Tags: Co-Creation, Industry, Insights, Online Communities

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The Innovative Market Research Trend You Missed in 2016

There’s a good reason why the saying “the customer is always right” has endured for so long. Companies have always depended on input from consumers, but these days, business owners may be warier than ever of such feedback. Many of them even view it as unreliable. After all, consider the 2016 U.S. presidential election: Countless …

Tags: Co-Creation, CrowdWeaving®, Research

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Main Street or Wall Street?

Diana Busardo is one of KL Communications’ interns. She is presently a senior at Monmouth University, and below shares her experience working with us since mid-2015.    Internships can make or break you. That is how college students feel anyway. If an average college student wants to be successful in life, they must work hard to …

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The Crossfit of Market Research

I came across an interesting article about writing earlier this week, and it compares the written word to interval training programs like Crossfit.  Interval training is based around the idea that you push yourself to the max for a certain period of time, and then slow down to a baseline where you’re still working hard, …

Tags: CrowdWeaving®, Engagement, Industry, Innovation, Online Communities, Research, Technology

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Using Insights to Bridge the Gap Between Clients and Research Participants

After attending a webinar hosted by Qualtrics, Dr. David Rock of the Neuroleadership Institute explained the importance of insights and how they relate to communicating and collecting data. Here are some key themes I took away from the webinar: Collecting data is not just important to the client, but to the participant and researchers, as …

Tags: Big Data, CrowdWeaving®, Engagement, Insights

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Innovation > Invention

It may not be surprising to find an article in Wired discussing innovation, but the opening of Bill Walker’s recent piece certainly grabbed my attention:   People often use the words “invention” and “innovation” interchangeably. This is not only incorrect, but misses a few key subtleties in meaning that can change a conversation. These differences can …

Tags: Crowdsourcing, CrowdWeaving®, Innovation

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Why Millennials and Co-creation are a Perfect Match

“Selfish,” “spoiled,” and “egotistical” are commonly used to describe Millennials. As a Millennial myself, I find these words harsh. It’s difficult to compare generations, when each cohort has different circumstances to face. As we all know, times have changed drastically, including, most notably, the recession that has left the majority of Americans struggling to make …

Tags: CrowdWeaving®, Mobile, Social Media, Technology

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When Brands don’t need Co-creation Suppliers

KL Communications is an online research supplier, and if you’re reading this, there’s a good chance you are too. As we’re trying to proselytize the benefits of consumer co-creation to the masses overall—while bringing it to our clients with a unique process and platform we (naturally) believe is superior—it is both frustrating and extremely satisfying …

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