Using various platforms and methodologies to gain insight from customers is old news. We, especially those of us in Market Research, understand the value in customer preferences and purchase interests. Our industry would be nothing if we didn’t! We know that customers fuel our businesses, and to understand what they want, we need to go …
Read MoreBy now the power of co-creation has been well established with major consumer brands such as Lego, Nike, Apple, IKEA, Coca-Cola and Google leading the way. With these companies having fully embraced the process, they have helped revolutionize how brands relate to their customers, engaging them continuously in the process of ideating, producing, and marketing …
Read MoreWhat is the difference between a successful business and one that’s not too successful? The answer is quite simple: the successful ones understand their customers. Instead of just collecting data, businesses that invest their market research time into customer engagement by listening to them truly understand their needs. The customer insights gained allow brands to …
Read MoreMost leaders of consumer research companies are aware of co-creation, whereby consumers, technology experts and other outsiders closely collaborate with a company for a certain length of time. Together, they imagine, design, build and market a new product or service. This hands-on process goes far beyond traditional marketing research methods, which primarily involve customer surveys …
Read MoreThere’s a good reason why the saying “the customer is always right” has endured for so long. Companies have always depended on input from consumers, but these days, business owners may be warier than ever of such feedback. Many of them even view it as unreliable. After all, consider the 2016 U.S. presidential election: Countless …
Read MoreDiana Busardo is one of KL Communications’ interns. She is presently a senior at Monmouth University, and below shares her experience working with us since mid-2015. Internships can make or break you. That is how college students feel anyway. If an average college student wants to be successful in life, they must work hard to …
Read MoreI came across an interesting article about writing earlier this week, and it compares the written word to interval training programs like Crossfit. Interval training is based around the idea that you push yourself to the max for a certain period of time, and then slow down to a baseline where you’re still working hard, …
Read MoreAfter attending a webinar hosted by Qualtrics, Dr. David Rock of the Neuroleadership Institute explained the importance of insights and how they relate to communicating and collecting data. Here are some key themes I took away from the webinar: Collecting data is not just important to the client, but to the participant and researchers, as …
Read MoreIt may not be surprising to find an article in Wired discussing innovation, but the opening of Bill Walker’s recent piece certainly grabbed my attention: People often use the words “invention” and “innovation” interchangeably. This is not only incorrect, but misses a few key subtleties in meaning that can change a conversation. These differences can …
Read MoreI have friends starting businesses all the time and since they are subject matter experts rather than marketers, they often ask me if they need market research. While I believe in them and am open to the possibility that they, like Steve Jobs, will be just fine without it (although that famous claim has recently …
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