At our most recent staff meeting, our president, and founder of KL Communications, Kevin Lonnie reminded us of something we regard as very important at KLC. We must collaborate. And he didn’t mean just our community members collaborating with each other or even us collaborating with our community members.

At KL Communications, we don’t only expect our community members to collaborate, we expect that same course of action from ourselves. We collaborate internally to get opinions from KLC members supporting various roles to ensure that when we have ideas, we use all of our resources to make good ideas great. We practice what we preach.

We also collaborate with our clients. We listen to their needs, and then we share our solutions. We get their feedback, and we then incorporate it to enhance our original idea. Sound familiar? This is exactly what we ask our members to do. I’ll dive into that more in a minute.

Switching gears ever so slightly, Lori Greiner, an inventor and investor on the popular show Shark Tank, reminds entrepreneurs that to be successful they must do market research. Of course at KL Communications we 100% agree, and we take it a step further. We recommend that you don’t just seek out reactions, but you ask for solutions from consumers, colleagues, clients, etc. Simply put, we recommend you collaborate.

In our CrowdWeaving® process, we ask respondents to work with each other and with clients to create solutions to specific business and consumer issues. Through ideation, collaboration and evaluation, together we can uncover unique opportunities.

Let’s look at it this way…

  • Doctors collaborate with colleagues and former classmates when considering a patient’s treatment options.
  • Teachers do the same when creating lesson plans or faced with a challenging student.
  • Head coaches collaborate with assistant coaches, position coaches, and athletes to determine unmet needs and areas for improvement.
  • Politicians… well maybe that isn’t the best example of collaboration.

Anyway, why do professionals in very diverse fields collaborate? The same reason we ask our community members to and the same reason we do it ourselves; because collaboration makes good ideas great. And great ideas lead to success.